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Can we put AI content on website?

Sarah Burton
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June 26, 2024

At SwiftStart Agency, where we specialize in boosting sales on Amazon, leveraging innovative strategies is key. Considering the advancements in AI technology, would it be beneficial to integrate AI-generated content on our website to enhance product descriptions and customer engagement? What are the potential advantages and challenges of using AI in this context, and how can we ensure that AI-generated content aligns with our brand voice and marketing goals effectively?

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Antonio Rodríguez _Deiser_
Atlassian Partner
June 26, 2024

Hi, Sarah!

What an interesting topic. In my opinion, absolutely you should. AI is a matter that must be treated carefully (we all know all the dangers we are facing), but must be treated. 

As I see it, you will take a lot of advantage after using AI options. For example, just think about SEO and how AI can work with it. Also, one of the key factors of using AI is saving time (automating tasks such as product descriptions can be essential). 

Also, if you handle it with care you shouldn't be concerned about losing your culture. 

Hope it helps and, please, share the results!!!

Like Huwen Arnone _Deiser_ likes this
Natalia_Kovalchuk_SaaSJet_
Community Champion
January 31, 2025

Hi!

Website AI content generation tools help websites better describe products and encourage user engagement. AI models generate quick, extensive text across several product lines.

Google permits AI-generated content while establishing distinct rules that users must follow. Google intends to penalize content developed for manipulating search engine rankings when it includes low-quality AI-generated material that lacks meaningful value or relevance.

AI content needs to be helpful and authentic and deliver genuine value to users. Google strictly evaluates content based on the E-E-A-T criteria (Expertise, Authoritativeness, and Trustworthiness).

So, it is better to be careful when adding AI content to the website. 

Unidouzz
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I'm New Here
Those new to the Atlassian Community have posted less than three times. Give them a warm welcome!
August 18, 2025

I’ve been using an ai rewriter to clean up and reshape some AI-generated drafts before publishing, and it’s helped a lot with making the content sound more natural and human. I just make sure to double-check everything, add my own insights, and tweak the tone so it fits our brand voice. Search engines and readers both seem to respond better when it doesn’t feel too “machine-written.”

Gulshan Negi October 15, 2025

Well, this question is too old, but I would like to give my opinion on this.

Yes, You can write content with the help of AI but it also has some pros and cons. AI can save you time by quickly writing product descriptions and other content. It can also keep a consistent style and use SEO-friendly keywords to help your site rank higher in search results. You can then test different versions to see which one works best. But AI content can sometimes sound generic and can have grammatical mistakes, and relying on it too much could make you less creative. To get the most out of AI, you need to have people review and edit the content, give clear instructions that fit your brand voice, and mix AI drafts with human creativity to add stories, emotions, and calls to action. To sum up, AI can help you work faster and get more people involved, but you should always make sure it fits with your brand and marketing goals. 

Thanks      

    

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