100% Honest Review: LinkedIn Marketing for Atlassian Marketplace App Marketers

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Hi Fellow Marketers 👋🏻✨ It’s Salome from Twinit Marketing team after observation of months here’s my honest views on Why LinkedIn Matters (Especially for Atlassian App Marketers)

• Decision makers live there. Admins, IT leads, product folks, solution architects — many of the people choosing (or influencing) Marketplace apps are active on LinkedIn.

• Credibility & social proof. Your app might work well, but endorsements, case studies, and thought leadership posts build trust.

• Organic visibility + network effects. Being consistent and helpful can lead to more connections, more shares, and more discovery — without large ad spend.

Recent research (e.g. Winning Atlassian Marketplace Plays) shows that partners with consistent LinkedIn activity (2–7 posts/week) see strong follower and engagement growth, and more organic traffic to their app listings.

💡What Works Right Now: Fresh LinkedIn Strategies & Tricks

Here are tips you can adopt immediately to level up your LinkedIn presence:

Strategy	What to Do	Why It Matters for Atlassian Apps
Educate first	Share deep-dive posts about 🤔 “What difference does Cloud-first make?”, “Forge vs Connect: When to use which”, “How to migrate schemas properly.” Technical content that helps admins or solution architects solve real problems.	Builds authority. Helps future users trust that you know what you’re talking about.
Storytelling with specifics	Use real examples: “How we helped Customer X reduce support tickets by 30% using our app + Jira workflows.” Show failures or surprises too.	Everyone does features; few share what didn’t work — doing so humanizes you and builds connection.
Thought leadership & POV	Opine (with humility) on Atlassian trends: DC sunset, AI, cloud migrations. Publish “here’s what I believe” posts with data or personal experience.	People want insight, not just marketing. It attracts comments and shares.
Engage in relevant conversations	Comment meaningfully on Community Forum threads, Atlassian’s product announcements, posts by other Marketplace Partners. Share learnings or clarifying details.	Visibility. People notice when you are helpful. It leads to profile visits.
Content formats that win	Use a mix: text posts, articles, carousels, video snippets. Infographics (especially for workflows or diagrams) perform well.	Breaks monotony. Helps explain technical things visually.
Use LinkedIn ads selectively	Promote your most valuable content: deep guides, case studies, migration checklists. Use precise targeting (job roles like Jira Admin, Solution Architect, DevOps) and test one offer at a time.	Boosts reach where organic is slow. Good to use once your content and voice are defined.

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🙌🏻 ✅ LinkedIn Tips Specific to Atlassian Marketplace Marketing

Because your product is marketplace software, there are extra opportunities and traps:

• Optimize your Company Page + Employee Profiles
  Make sure everyone on your team lists ‘Atlassian Marketplace’ in their experience (if valid), their headline or ‘about’ shows that niche. They function as brand ambassadors.

• Link posts back to app listing / documentation
  When you write an insightful post (tips, use cases, etc.), tie it back to your app listing or documentation. Helps both discovery and conversion.

• Publish user-generated content
  Invite your users to share how they’re using your app with Jira workflows, Confluence templates, etc. Repost or highlight those stories. It underlines real value.

• Be timely
  Use Atlassian events, product roadmap announcements, or cloud migration windows as triggers to publish. For example, when Atlassian announces something about DC sunset, post your perspective or advice.

• SEO inside LinkedIn
  Use keywords in your posts and profile that people search for — e.g. “Jira admin tips”, “Atlassian cloud migration”, “Marketplace app best practices”. It helps with organic discoverability.

🧩🕵️ My Personal Tests: What I’ve Done at Twinit & What Worked

From my work leading marketing at Twinit and joining the Atlassian Community freshly, here are what I tried and what seemed to move the needle:

• I started sharing weekly lessons posts — small, technical insights + personal stories (failures + wins). Engagement rose gradually — first among peers, then more broadly.

• I used carousel posts to show step-by-step diagram workflows; admins preferred these over long text formats.

• I actively commented on Atlassian’s public roadmap and DC sunset announcements — adding perspective helped me connect with others and boosted profile visits.

• When I shared user stories (how a customer overcame a migration issue), I got more trust than when I only shared feature updates.

• I tried small LinkedIn ad boosts around major content (e.g. migration checklist) — but only after verifying that the organic version had traction (comments, reshares).

How to Build Credibility & Make Friends in the Atlassian Marketing Community 💙

Because for me, one of our goals is not just visibility — it's becoming a trusted voice and friend in this space.

• Be consistent — show up regularly, even when what you share feels small.

• Be generous — share what you learn, even the mistakes. It builds trust.

• Be authentic — your voice, perspective, frustrations, and unique angle matter.

• Engage others — reply to comments, ask questions, tag others, support their content.

• Offer value first — free resources, templates, tips that help peers. People remember those.

🚀 Concrete Action Plan You Can Start Today

Here are 5 tasks you can implement right after reading this to start building up your LinkedIn presence as an Atlassian Marketplace marketer:

1. Pick one upcoming Atlassian announcement or trend (cloud, AI, DC sunset) → write a 300‑word LinkedIn post with your POV and a practical tip.

2. Find 2 user or customer stories → ask permissions → post a case snippet with visuals or screenshots (if allowed).

3. Audit your profile (or you + your key teammates): include relevant keywords (Atlassian Marketplace, Jira Admin, cloud migration, etc.), and a headline that makes your value clear.

4. Build a content calendar: aim for 3 posts/week (one education, one story/use case, one conversational/engagement).

5. Choose one post that did well organically and promote it with a small ad spend (if budget allows) to reach roles like Solution Architect, Jira Admin, Atlassian Partner.

Final Word

I believe LinkedIn is a place where Marketplace app marketers can shine, not just by pushing product updates, but by building trust, sharing knowledge, and growing together.

As Head of Marketing at Twinit, I’m committed to showing what’s possible, failing forward, and helping others rise with me.

Would love to hear from you:
Which tip above you plan to implement this week — and what’s held you back before?

Let’s grow together.
Salome, Twinit

[Lucia Fernandez]

Really appreciate how practical and specific these tips are, Salome. The reminder to focus on educating first instead of just pushing features really stood out. I’m going to test the ‘storytelling with specifics’ approach this week feels like the most authentic way to connect.

[Dzmitry Hryb _Mushroom Marketing_]

The most challenging part of this is to engage more people from your company :)

There's a reason why Atlassian rejects every event call for speakers' entries from titles that include anything remotely resembling 'Marketing' or 'Sales'.

Product and Customer Success are much better, and having an engaged C-suite is a top dream!

However, everyone needs a personalized content plan tailored to their role and personality, making it slightly more difficult as we try to scale.