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Key Customers field in JPD

Ieva Žeromskaitė
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March 10, 2026

In this demo video (https://webinars.atlassian.com/atlassian/Demo-Introduction-to-Jira-Product-Discovery-On-Demand?bmid=f6022ba5663f), there is mention of a Key Customers field. However, I don't see the the field icon (picturing scales) in the field creation options. Also, we're looking to track it as short-text list, instead of pre-defining every possible customer name value. Is that possible to do?

 

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Tanguy Crusson
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
March 11, 2026

Hi @Ieva Žeromskaitė , in this demo the "key customers" field is just a custom multi-select field, which works ok if you only use it to tag a limited number of customers to ideas (i.e. not hundreds). We're currently working on a new field type specifically for customers which will scale better than this solution. 

Dakota Beres
March 11, 2026

@Tanguy Crusson this is great news!! Can you give any insight into timeframe of that solution?

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