Company object and Salesforce integration

[Philip]

I'm desperately looking for a way to get off of Productboard for feature tracking and product management. Our team already uses Jira and Confluence. Jira Product Discovery seems like it would be a natural fit. We have an enterprise-heavy user base, so it's important for us that feedback is associated with companies. Additionally, we use Salesforce as our CRM and source of truth for customers. We currently have it integrated with Productboard for customers/companies and pulling in ARR data.

My understanding is that JPD doesn't currently support feature tracking by companies and there isn't a Salesforce integration. Can anyone confirm? And does anyone know about future plans? Is there a way that I can subscribe to updates? The scuttlebutt that I've heard is that Atlassian is working on both of these features for JPD. Does anyone know of a path to setting up JPD with companies and Salesforce?

[Himanshu Tiwary]

Hey @Philip ,

You’re absolutely right — right now, Jira Product Discovery (JPD) doesn’t natively support associating feedback with Companies the way Productboard does, and there’s no out-of-the-box integration with Salesforce to sync that customer data or ARR information directly into JPD.

So what can you do today?

Here are a couple of ways teams are working around it:

Custom Fields + Automation:

You can create custom fields in JPD to capture Company or Account identifiers. Then, tools like Zapier, Integromat, or Workato can help you sync data between Salesforce and JPD — for example, when a new feedback item is created, you can associate it with the right company in JPD.

API + Middleware Solutions:

For a more tailored approach, using Salesforce’s API and the JPD API (or an integration platform like Exalate, OpsHub, or Unito) can help sync relevant Salesforce data (like ARR, accounts, contacts) into JPD. This one takes more setup but gives you full flexibility.

What about the future?

Atlassian is definitely aware of the need for better integration between JPD and CRMs like Salesforce. There have been discussions and feature requests around adding company-level associations and CRM sync, so it’s likely something they’ll roll out eventually.

To stay updated:

Keep an eye on the JPD roadmap on Atlassian’s site.

Upvote or follow relevant feature requests related to Salesforce integration and company tracking in the public issue tracker.

You might also want to join the Early Access Programs (EAP) to try out new features before they’re released.

TL;DR:

JPD doesn’t support companies or Salesforce integration yet, but there are workarounds with custom fields and middleware tools. Atlassian is working on these features, so it’s worth staying updated via the roadmap and community channels.

Hope this helps! An upvote will be appreciated