Announcing the 2026 State of Product report!

[#1]

Announcing our 2026 State of Product report!

Product work is under more scrutiny than ever – tighter timelines, shifting markets, and AI reshaping how teams work.

We wanted to understand how teams are feeling, so we surveyed 1,000+ product pros across the US and Europe – and uncovered surprising insights in our first annual State of Product report. Surprising findings like: 

• 84% of PMs fear their products will fail

• 80% of product teams don’t collaborate with engineers early

• Profit is the #1 company focus – yet only 12% of product teams find it rewarding

You’ll want to read this report to understand what your peers are struggling with and how you can stay ahead.

Part 1 shares the results of our research. Get all the data, findings, and takeaways. You’ll learn what’s stressing teams out, bringing them joy, and making their lives easier.

In Part 2, you’ll get tips for leveling-up your product team’s work. We’ve learned a lot about this work as we’ve built our own products. We’re sharing those learnings to help you succeed.

➡️ Download the report!

[Bill Sheboy]

Greetings!

Once again I wonder...Why post announcements such as this in a public community forum when the content may only be downloaded with a business email address (i.e., not a personal one such as Gmail)? 

If the intent is marketing-via-content, please add a disclaimer to the start of the announcement.  Or, better still, only send such announcements by direct email to existing paid-license customers' Jira Org / Site Administrators.

Kind regards,
Bill

[Tatiana Chernogorova]

Thank you, these reports are really valuable!

May I suggest something? Have you considered recording an audio version of this playbook? Or maybe also a video with voice and visual examples? Just an idea :)

Kind regards,

Tatiana

[Chris Hall]

@Tatiana Chernogorova great idea! We are hosting a webinar about the report, which is a great audio-visual way to consume some of its contents. :) You can register here: https://www.atlassian.com/webinars/software/state-of-product-2026.