Using Confluence for documenting product strategy - looking for inspiration and advice

[Tatiana Torset]

Hi everyone,

I am a Head of Product and am reasonably familiar with Jira Software and have been using Jira Product Discovery for about a year and a half. Our dev team is using Confluence for different purposes, but I have no experience with creating anything in Confluence myself.

I am looking for the best way to document our product strategy and Confluence seems to be a good place. Does anyone have experience doing it? And tips, advice, pros and cons that you can point out? I will be grateful for some help!

[Mia Tamm _Simpleasyty_]

Hi @Tatiana Chernogorova ,

Great question! I’ve worked with Confluence quite a bit for documenting product strategy, and it can definitely be a solid choice if set up well. A few tips and considerations:

Pros:

• Centralized knowledge – everyone can access the strategy in one place, and it stays linked to your Jira issues.

• Templates – Confluence has built-in templates (e.g. product requirements, OKRs, roadmaps) that you can adapt. They’re a great starting point.

• Collaboration – inline comments and @mentions make it easy for stakeholders to contribute or challenge ideas.

• Version history – you can track changes and keep older versions if your strategy evolves.

Cons / watch-outs:

• Overhead – if you don’t maintain it regularly, pages can get outdated quickly and lose trust.

• Navigation – as your space grows, it’s worth putting effort into a good page hierarchy and labels so people don’t get lost.

• Not visual enough out of the box – you may want to embed diagrams (Miro, Lucidchart, Figma) for roadmaps and vision statements.

Practical tips:

• Create a Product Strategy Hub page that links out to vision, goals, OKRs, roadmap, and discovery insights.

• Use child pages for deeper dives (e.g. per product line or initiative).

• Agree on a review cycle (e.g. quarterly) so your strategy pages stay fresh.

• Don’t hesitate to combine Confluence with Jira Product Discovery – linking ideas directly to strategy gives nice context for the dev team.

If you want inspiration, Atlassian’s own templates library is worth exploring – it saves a lot of time.

Hope this helps you get started!

— Mia Tamm