Has Atlassian Considered a Business Platform Alternative to LinkedIn as Part of Their Suite?

[Dominic Spike]

Hi Community 👋🏿,

I've been thinking about this lately.

Atlassian owns the collaboration stack: Jira for tasks, Confluence for docs, JSM for services. But what about something for businesses to work together (not just superficial networking)? I feel that's still fragmented across platforms that prioritise engagement metrics over actual work.

What if there was a platform built like Atlassian's products: company-first, mission-driven, designed for teams that actually ship things together? Not another feed of thought leadership or humble brag posts, but a space where companies come together and work on real projects, earn reputation through competency, and form alliances based on what they've built, not who they know.

At least for me, professional networking feels broken. Performative content, sales spam, and endless noise. We're looking to build an alternative to that. Since we do not want to build in a bubble, your opinion matters! Join the waitlist to find out more: https://guildnet-landing-page-v1.vercel.app/

Thanks and let's get a conversation rolling!

Cheers,

Dominic

[Aron Gombas _Midori_]

@Dominic Spike What I have seen in the Atlassian ecosystem recently suggests that Atlassian is clearly moving to PaaS direction. Instead of building smaller, "extension-like" apps they encourage building large vertical solution on the Atlassian platform, using Forge. 

I agree with @Nikola Perisic that building a professional social network will not be a priority for them, AI will. Thus, if you think it is a problem that is worth pursuing, then I think your plans match Atlassian's vision perfectly.

[Nikola Perisic]

Welcome @Dominic Spike !

My opinion is that Atlassian will not go into that direction, rather following the AI trend, which is fine to some degree (Teamwork Graph, Rovo and more). Then there is more products like DX and Arc browser that are both focused on the AI. DX is for developer experience while Arc is doing everything through the prompts. Some say that Agile is dead, which are only the rumors. Scrum and Kanban will remain still. Maybe it will scale for more agile stuff like SAFe and more.

[Dominic Spike]

Thanks, @Nikola Perisic 

I thought the same. The AI trend is strong and I also think Atlassian will continue in that direction.

The reason I asked is that I thought Atlassian has a solid base in collaboration tools, and could perhaps consider this area. While our Community platform here is good, it still doesn't step over that cross-company boundary for collaboration. For example, we've just met, but imagine your organisation has a problem that I could solve without you needing to start a whole hiring process? Rather, you could go into the platform, post the mission and its conditions (work to be done), and then I or any other company on the platform could decide to do that work.

The end of the day kudos, reputation, XP (whatever one wants to call it) is established in competency and real-world project examples. There is relevant room for AI here as well.

[Nikola Perisic]

Interesting point on taking on the projects directly @Dominic Spike . How this would be different from Upwork for instance? Sure, some people would take the projects voluntarily to gain some real-life experience, but that costs resources. In that case it would be time. In real world, it's mostly time and money depending on the scope of the project itself.

While the idea is interesting, especially for the juniors that are taking the role, but most clients would want to have an expert to do their projects, rather than juniors. Even the job market for juniors is very tough.