Hi everyone
I’m exploring how Atlassian tools — especially Confluence and Jira — can be leveraged to support SEO and digital marketing workflows.
As a marketing manager handling SEO campaigns, I often face challenges in:
Managing keyword research, content strategy, and link building tasks across multiple teams.
Aligning technical teams (developers) and marketing teams in one workspace.
Tracking marketing performance or editorial updates efficiently within project tools.
I’d love to know:
How do other marketing or SEO professionals here use Atlassian tools to plan, execute, and monitor SEO strategies?
Are there any recommended add-ons or automation setups that integrate well with Confluence or Jira for marketing use cases?
Any best practices for structuring SEO sprints or marketing boards inside Jira?
Your insights and examples would be super helpful!
Thanks in advance,
