Bitbucket Cloud is moving to Atlassian’s new unified billing platform

[#1]

Hey Bitbucket Community!

We’re excited to share that Bitbucket Cloud is moving to Atlassian’s new unified billing platform. This change will bring a more consistent, transparent and flexible billing experience across Atlassian apps.

Why are we doing it?

We’re transitioning Bitbucket billing to the new platform to simplify subscription management so that you can manage billing across all of your apps within Atlassian Administration. This change is a direct response to one of the biggest requests from our customers: unifying and modernizing the billing experience across Atlassian apps.

By fully integrating Bitbucket billing with Atlassian Administration, we’re laying the foundation for a centralized experience that enables unified billing across all Atlassian Cloud apps. This transformation unlocks new platform capabilities, improved admin workflows, and future support for highly-requested features such as Packages, Runners, and the ability to purchase Marketplace apps.

Before

                    Before: manage billing on Plan details page inside of Bitbucket

After

To manage billing, open the Settings Menu in Bitbucket and click the “Billing Management” link.

                           Click “Billing Management” link in Settings menu

This will take you to Atlassian Administration to manage your subscription.

                      After: Bitbucket billing within Atlassian Administration

When is it happening?

All new purchases of Bitbucket Cloud will be billed on the new billing platform by default starting on 10 Sept 2025. We will begin migrating existing Bitbucket Cloud customers to the new billing experience starting on 6 Oct 2025.

• Workspace admins, billing, and technical contacts will be notified in advance via email before billing is migrated.

• Access to Bitbucket workspaces and plan pricing will remain unchanged during this transition.

Please note:

To qualify for billing migration, your Bitbucket workspace must be linked to an Atlassian organization. All workspace administrators on paid plans have received an email with linkage instructions, which are also available in this Community post.

Important: what to expect post-migration

Following migration to the new cloud billing platform, there are a few key differences in the experience for all billing and subscription management-related activities. Primarily, you'll interact with a brand new billing interface within Atlassian Administration for the following activities:

• Improved management of invoicing and billing administration under an account-based model.
• Enhanced billing roles, including a new Billing Administrator (superuser) role that grants full permissions within the account.
• Access to a brand new, user-friendly interface to help admins oversee Cloud product subscriptions, quotes, and additional billing activities.

Please note:

• Bitbucket’s billing model will not change when it is onboarded to the new billing platform. Your product cost and access will not change.
• Billing and technical contacts will become billing admins once migrated to the new experience, and workspace admins will receive billing admin permissions. Learn about managing billing admins on the new platform here.

FAQ

Will my billing model change when my Bitbucket Cloud subscription migrates to the new billing platform?	No, Bitbucket’s billing model will remain unchanged. Monthly subscriptions will continue with per-user pricing and overage-based billing, while annual subscriptions will be billed by user tier.
What new payment methods will be supported for Bitbucket Cloud on the new billing platform?	PayPal, ACH debit, and credit card are now available on the new platform, along with all existing payment methods from the legacy billing system.
Do I need to create an Atlassian organization to migrate to the new billing platform?	You must link your Bitbucket subscription to an Atlassian organization to migrate to the new billing platform. You will receive a separate email with instructions on linking your workspace to an organization.
How will the billing migration impact multi-year subscriptions?	You will migrate to the new billing platform on your current plan and will not switch to a different plan before renewal.

For general follow-up questions please leave a comment below and we will make sure that your question is answered. For any questions related to your specific Bitbucket Cloud subscription, please reach out to support.

[Andreas Borg]

I see the notification "Link this workspace to an Atlassian organization", but I do not understand how to do it. When I click the link, it takes me to an administration form, where I am left alone with no more instructions. Is there a clear step-by-step explanation somewhere that tells how to create the link?

[bryan]

Same. I'm getting the notification every time I log in to BitBucket, but clicking the notification just takes me to the Atlassian dashboard page with no clear next steps. Seems disconnected. 

[Adrian Ciuca]

You need to go to admin.atlassian.com -> on the left side select Apps -> Apps and instead of pushing top right button "Add app" select the three dots next to it and in the dropdown -> Link Bitbucket