Docker stripping Environment Variable Quotes

[john]

Docker is stripping quotation marks around my env vars but I need them.

My input via UI is:

TAG_RULE='[{ "foo": [ "value" ], "tags": [{ "key": "key1", "value": "value1"}, { "key": "key2", "value": "value2"}]}]' ANNOTATION_TYPE="annotation type here..."

/usr/bin/docker run --volume /opt/bamboofiles/xml-data/build-dir/FP-PLAN-SKE:/data --workdir /data --rm -e TAG_RULE=[{ "foo": [ "value" ], "tags": [{ "key": "key1", "value": "value1"}, { "key": "foo2", "value": "value2"}]}] -e ANNOTATION_TYPE=annotation type here... myOrg/myContainer:v1

 Which obviously fails due to the spaces in the env vars...

I've tried mixing single quotes and double quotes. I've also tried escaping them but they all get removed.

What's the solution here?