Atlassian’s 2026 Marketplace Revenue Share Update: A Catalyst for Innovation and Ecosystem Growth

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Atlassian’s latest update to its Marketplace revenue share model for 2026 is more than just a financial change. It represents a strategic move aimed at accelerating innovation, strengthening partner growth, and modernizing the app ecosystem.

What’s New?

At the heart of this update is a 0% revenue share for eligible Forge apps up to $1 million in lifetime revenue. This bold incentive removes financial friction for developers, especially those transitioning from Connect to Forge, which is Atlassian’s modern and secure cloud app framework.

💡 This is a clear signal: Atlassian wants to empower partners to build the next generation of cloud-native apps.

Why This Matters to Partners

This is more than a pricing change. It aligns with a broader strategic realignment that reflects Atlassian’s current priorities and long-term vision. Atlassian is focused on expanding its System of Work platform, enhancing its AI capabilities with tools like Rovo, increasing enterprise adoption, and accelerating the migration to Forge for all cloud apps.

These revenue share changes support that strategy by offering clear benefits to partners.

You gain financial headroom to grow your Forge-based apps and are incentivized to migrate from legacy Connect to Forge. This transition helps you position your apps to take full advantage of Atlassian’s evolving AI capabilities. The update also supports long-term sustainability for Marketplace investments by creating a more modern and scalable development framework.

What It Means for the Ecosystem

The early-stage growth of new apps becomes more viable because partners can retain more revenue and reinvest in product innovation.

The shift to Forge is accelerating quickly, and the end of support for Connect apps is on the horizon. Modernization is no longer optional for long-term success.

Apps built on Forge are better positioned to integrate with Atlassian’s new platform innovations, including AI-based features and enterprise capabilities.

This update reflects a broader commitment to sustainability. Atlassian is creating a future where partners drive meaningful innovation that shapes how teams collaborate and work more efficiently.

Let’s Build the Future Together

At appserve.ai, we believe in the power of strong, collaborative partnerships. As an active Atlassian Marketplace partner, we are excited about these changes because they make it easier for partners to create, scale, and deliver value faster.

If you are an emerging Forge app developer or a seasoned Solution Partner exploring new monetization strategies, now is the ideal time to align with Atlassian’s long-term strategy.

Interested in collaborating or growing your Atlassian app footprint?

Explore partnership opportunities here: Become a partner

Let’s shape the future of work together.

[Brita Moorus]

Love this update! 👏

Making it easier and cheaper to build Forge apps is a smart move. It really encourages more developers to modernize and build better solutions. In my work with Atlassian tools, I see how much value great apps bring to teams. This change helps partners focus on creating smarter, more useful tools. Excited to see what new ideas come out of this!