Product-first or People-first AI Adoption: Which One Scales?

[#1]

AI adoption is everywhere — but how we roll it out makes all the difference. Let’s talk: Product-Focused Enablement vs. Person-Focused Enablement.

Product-Focused Enablement
• Feature First: Starts with what the AI can do — dashboards, prompts, APIs.
• Top-Down Rollout: Driven by leadership mandates and training materials.
• One-Size-Fits-All: Assumes all users need the same resources at the same time.
• Low Retention: High initial buzz, but adoption stalls once real-world friction hits.

Person-Focused Enablement
• Need First: Starts with what people are trying to solve — not just what the AI can do.
• Grassroots Movement: Led by internal champions who model and inspire use.
• Tailored Resources: Think: enablement agents, living toolkits, feedback loops.
• Sustained Impact: Adoption grows organically because people feel ownership and see value.

In this week's Rovo Is for Everyone — Ready to Lead the Change? with @Ali BenCafu we didn’t teach features — we activated people.

If we want global AI success, we need more than feature tours. We need people-led adoption, powered by curiosity and context.

What this looks like in action? Join our series and the movement.

Next Topics:

• Rovo 101: Onboarding New Users and Teams
• Rovo in Action: Automating Work You Didn’t Know You Could
• Building Confidence: Helping Teams Trust and Rely on Rovo
• Advanced Rovo Agents: Customizing for Your Team’s Needs
• Rovo + Atlassian Intelligence: Making Smarter Decisions
• Measuring Success: Tracking Rovo’s Impact and Proving Value
• Future-Ready: What’s Next for Rovo + Preparing Your Teams

[G subramanyam]

Pretty interesting line-up of events dear @Dr Valeri Colon _Connect Centric_