Using AI Recommendations to Increase Marketplace Sales

[Aarti Jangid]

Hi all,
I’m curious about using AI recommendations to increase marketplace sales. Personalized suggestions can significantly improve conversions and user satisfaction. But implementation can be tricky. My questions to the community:

• What AI tools or frameworks have you used for recommendation engines?
• How do you balance personalization with data privacy concerns?
• Have AI-driven recommendations actually boosted sales in your app?
  If you’ve been involved in ecommerce app development, I’d love to hear your experiences and insights on leveraging AI effectively in marketplaces.

[Jesse Hilton]

AI-powered recommendations can significantly boost marketplace sales by delivering personalized product suggestions based on user behavior, purchase history, and browsing patterns. This not only enhances the shopping experience but also increases conversion rates and average order value. By leveraging machine learning, marketplace apps can anticipate customer needs, reduce cart abandonment, and build stronger customer loyalty.

[Mariia_Domska_SaaSJet]

That’s a great question! I see AI tools like GPT-Chat, Notebook, Gemini, or Atlassian’s Rovo as helpers that make work easier and faster. Still, when it comes to driving sales and product adoption, the basics matter most: inbound marketing, smart customer segmentation, expert content, clear value communication, and personalized messaging. For example, HubSpot can collect customer data and help create user personas, but people are still needed to understand why users act the way they do. That human context is what makes strategies work.

In our team, we’ve also tried AI inside the Atlassian ecosystem. Our product, No-code apps creator, lets Jira users build apps and dashboards from a simple prompt. It’s not a recommendation engine, but it shows how natural language can reduce complexity and boost adoption.

But I still believe the heart of sales is always the real value delivered to the customer. AI is just a tool that helps support this.