What was the moment you realized Jira needed an app instead of another customization?

[Pallab_Empyra_com]

I've been thinking about this after seeing a few very different Jira instances recently.

Some teams seem to solve almost everything with native Jira, automation, and a bit of creativity.

Others reach a point where a Marketplace app becomes the better long-term option.

I'm curious, what was that moment for you?

Was it because of reporting? Governance? A specific business process? Or something else entirely?

I'd love to hear the story behind the decision rather than just which app you chose.