Mria CRM Becomes the Most Trusted CRM for Jira Cloud with Both Cloud Fortified & Runs on Atlassian
As more teams move customer operations into Jira Cloud, the expectations for Marketplace apps in sensitive categories like CRM have increased significantly. Reliability, operational clarity, and architectural transparency now shape the evaluation process as much as features do. With that in mind, we are pleased to share that Mria CRM: CRM for Jira Teams has achieved Cloud Fortified status, complementing its existing Runs on Atlassian designation. Together, these badges establish Mria CRM as the most trusted CRM option available for Jira Cloud today.
Why Atlassian Trust Signals Matter in the CRM Category
CRM is not a peripheral capability inside Jira. It connects customer identity, sales pipelines, project delivery, and service operations in a single environment. When a CRM app becomes part of how support teams identify customers, how sales tracks opportunities, and how leadership assesses relationships, the app effectively becomes part of the organization’s operational backbone.
Because the category is cross-functional and contains customer data, organizations consistently raise two core questions when evaluating CRM for Jira Cloud:
- Where does the app run and how is the data handled?
- How mature is the vendor’s operational readiness and incident response?
Cloud Fortified and Runs on Atlassian provide clear, standardized answers to both.
Runs on Atlassian: A Clear Architectural Boundary
The Runs on Atlassian badge indicates that the app is built entirely on Atlassian Forge, operating inside Atlassian’s cloud platform rather than vendor-managed servers. For CRM, this distinction matters.
Running within Atlassian’s infrastructure means:
- a smaller and more transparent data boundary
- no separate hosting or external execution layer to evaluate
- behavior that aligns with Atlassian Cloud performance characteristics
- reduced risk associated with third-party infrastructure dependencies
For Jira Cloud administrators, this helps streamline security assessments and simplifies conversations with internal stakeholders who expect clarity on where customer data flows and how the app is executed.
Cloud Fortified: Operational Reliability and Enterprise Readiness
The Cloud Fortified badge reflects Atlassian’s expectations around operational maturity. To achieve it, vendors must demonstrate discipline in several areas:
- incident management processes and escalation paths
- performance testing and production readiness
- participation in Atlassian’s security programs
- timely, structured responses to high-severity support requests
- adherence to reliability standards defined by Atlassian
For CRM workloads, these requirements address the practical concerns that arise as adoption grows across teams. As contact databases expand, opportunities increase, and more projects reference CRM data, stability and consistent performance become essential.
How These Two Badges Influence CRM Evaluation in Jira Cloud
Cloud Fortified and Runs on Atlassian address different layers of trust:
- Runs on Atlassian → architectural assurance
- Cloud Fortified → operational assurance
Together, they give Jira Cloud administrators and evaluators a clear understanding of how the app behaves, how it scales, and how it is supported.
This is particularly relevant for CRM, where uncertainty around hosting, uptime, or escalation paths can slow adoption or complicate internal approvals.
Mria CRM’s Unique Position in the Atlassian Marketplace
Mria CRM now carries both Cloud Fortified and Runs on Atlassian designations, making it the only CRM for Jira Cloud that aligns fully with Atlassian’s standards for cloud app architecture and operational readiness. The value of this distinction is practical, not symbolic: it directly affects how safely and confidently organizations can adopt CRM inside Jira.
The biggest value lies in risk reduction. Because Mria CRM runs entirely on Atlassian’s infrastructure and follows Atlassian’s operational requirements, teams avoid the uncertainty that often accompanies CRM tools built on external or mixed hosting models. Security reviews become clearer, data handling is easier to explain, and platform teams have fewer unknowns to manage.
Another key value is platform consistency. As CRM adoption expands across sales, support, and delivery, reliability and predictable behavior become essential. Dual trust designations indicate that the CRM behaves in line with Atlassian Cloud services, which reduces friction as more teams rely on shared customer data inside Jira.
Finally, the combination of both trust programs creates a straightforward path for organizations wanting a Jira-native CRM. Instead of evaluating multiple technical approaches and infrastructure choices, administrators have a single option that already meets Atlassian’s highest expectations. This shortens approval cycles and simplifies the decision for companies standardizing on Jira Cloud.
Closing Note
We appreciate the continued feedback from Jira Cloud teams and Solution Partners who support CRM consolidation inside Atlassian products. These trust badges reflect both the underlying platform choices and the operational practices necessary to support CRM use cases across organizations of different sizes.
More details about Atlassian trust signals are available here:
https://www.atlassian.com/trust/marketplace
Mria CRM is available for evaluation on the Marketplace:
https://marketplace.atlassian.com/apps/1233786/mria-crm-for-jira