How to Unlock HR Insights Using Data Analytics in Confluence

[Elena_Communardo Products]

Hello there!

I'm Elena from Communardo Products.

People & Culture teams rely on Confluence Cloud to manage critical HR content such as policies, onboarding materials, and training documentation. However, without clear visibility into how this content is used, it can be difficult to ensure information remains relevant, discoverable, and effective.

This use case illustrates how analytics can help HR teams optimize their Confluence spaces to improve engagement, compliance, and knowledge management efficiency.

---

The Challenge: Limited Visibility into Content Usage

HR teams often maintain extensive knowledge bases, but they lack insight into how employees interact with them. As a result:

• Important policies may go unread, increasing compliance risk

• Onboarding experiences can be inconsistent

• Outdated or low-value content accumulates over time

• HR teams struggle to identify information gaps or emerging employee needs

Without data, content decisions are largely reactive rather than informed.

Key Roles

Alex – HR Manager
Responsible for maintaining HR content, ensuring compliance, and improving employee access to information.

John – Employee
Needs quick and reliable access to policies, benefits, and training resources without navigating unnecessary or outdated content.

Implementation Approach

1. Enable Analytics in Confluence Cloud

Alex sets up Viewtracker Analytics, enabling:

• Space Reports

• Content & Usage Reports

Administrative actions are excluded to ensure reports reflect actual employee behavior.

2. Analyze Content Performance

Using content-level reports, Alex identifies:

• Frequently accessed documents

• Underutilized or ignored resources

• Search queries that return no results

This data highlights which content requires updates, consolidation, or replacement.

3. Optimize and Update Content

Alex reviews low-engagement pages and uses Atlassian Intelligence to:

• Rewrite outdated sections

• Improve structure and readability

• Align content with common employee questions

4. Improve Content Governance

HR team members are trained to use analytics regularly, ensuring content reviews are data-driven rather than ad hoc.

5. Monitor Compliance Engagement

Alex tracks access to mandatory policy documents and follows up with employees who have not viewed or acknowledged required content.

Results

For People & Culture Teams

• Improved visibility into content usage and effectiveness

• Reduced effort spent maintaining outdated resources

• Better oversight of compliance-related materials

For Employees

• Faster access to relevant HR information

• Clearer and more up-to-date policies and guides

For the Organization

• More consistent onboarding experiences

• Reduced compliance risk

• More efficient HR operations supported by analytics

Conclusion

Using analytics in Confluence Cloud enables HR teams to make informed decisions about content creation, maintenance, and governance. By understanding how employees interact with HR resources, organizations can improve content relevance, increase compliance, and maintain a more efficient knowledge base.