In our own journey, we first customized Jira to handle CRM because we wanted one system for everything. Later, we had to adopt a standalone CRM, but integrating it with Jira turned out costly and required constant oversight. That’s why we built Mria CRM: CRM for Jira Teams, a native CRM on Atlassian Forge that brings leads, deals, contacts, and companies directly into Jira, without integration overhead.
You can explore it on the Atlassian Marketplace and try it free: https://marketplace.atlassian.com/apps/4108768729/mria-crm-crm-for-jira-teams?hosting=cloud&tab=overview