Streamline your marketing team with these 6 Confluence templates

[#1]

Marketing teams have to wear so many hats. Between content approvals, stakeholder updates, reporting cycles, and so much more, it's no surprise that half your job can end up building pages and chasing information.

The good news? Confluence templates can standardise the formats you use most often, create consistency, and take the stress out of the setup. With these templates, you can spend less time creating and searching for content and more time delivering killer marketing.

Why are templates important for marketing teams?

• Create consistency across teams: Marketing touches every corner of the business, from sales to product to leadership. Templates ensure that updates, briefs, and reports follow a shared structure, making information easier to read and compare.
  
  
• Save time and reduce friction: Templates provide a clear starting point. They eliminate formatting debates and cut down on repetitive admin work, letting teams focus on strategy and execution instead.
  
  
• Improve team alignment: With recurring meetings and reports following a consistent format, communication is smoother and clearer. There's no need to sift through Slack threads or emails to find the information you need.

3 templates native to Confluence Cloud

Develop the fundamental marketing framework with these free, built-in Confluence templates. You can find them all via the Confluence templates library.

1. Set your team up for success with the "Marketing plan" template 🚀

 

A clear marketing plan keeps your team focused and your messaging consistent. This template guides you through defining goals, target market, competitive analysis, messaging, and timelines, so your strategy is actionable and measurable. It’s perfect for annual or quarterly planning cycles.

2. Plan the finer details with the "Marketing campaign" template 🔎

 

With your marketing plan defined, you're ready to start building specific campaigns. This template helps you map out your strategy, goals, budget, campaign roadmap, and deliverables in one place. It keeps teams aligned from kickoff to launch and ensures every touchpoint supports the bigger objective, helping your campaign run smoothly throughout.

3. Define your audience with the "Persona" template 👤

Great marketing starts with understanding your audience. This template helps you capture key details about your personas, from demographics and pain points to motivations and buying behaviour. With a shared reference point, it’s easier for your teams to create consistent content, build targeted campaigns, and establish relevant product positioning.

Go further with visual templates from third-party apps

Looking to bring a cohesive brand feel to your pages, or just wanting to make them cleaner and easier to navigate?

Some third-party apps include a range of templates that bring the flair you'd expect from a great marketing team's content. Check out our top three templates included with Mosaic for Confluence below.

4. Keep track with the "Weekly meeting notes" template 📝

Stand-ups and meetings don’t need to feel like a box-ticking exercise. This template gives you a consistent format for sharing updates, recording decisions, and outlining next steps, with all information in tabbed sections to make your notes easy to follow. You can even use it as a Confluence live doc for quick, collaborative notetaking.

To use this template: Install Mosaic, then search "Weekly meeting notes" in the Confluence templates library.

5. Set actionable goals with the "OKRs page" template 🎯

Marketing objectives can quickly lose clarity if they're not properly documented. This template helps you define objectives, key results, and owners in a transparent, measurable way. With tabs and collapsible sections keeping goals neat and tidy, it’s the ideal way to present progress and maintain leadership visibility.

To use this template: Install Mosaic, then search "OKRs" in the Confluence templates library.

6. Make information accessible with the "Knowledge base" template 🗂️

From messaging guidelines to campaign frameworks, marketing content can become outdated fast unless it's centralised. This template helps you to create a structured knowledge base for FAQs, links, and documentation, allowing everyone on the team to find an answer, asset, or report without needing to ask twice.

To use this template: Install Mosaic, then search "Knowledge base" in the Confluence templates library.

When marketing teams fail, it's due to misalignment, duplicated work, or forgotten decisions. But with templates taking care of the structure, your team can focus on the work that matters most.

To discover more great Confluence templates, check out these guides:

• Must-have templates for your HR toolkit
• Essential templates for project management
• Top templates to kickstart employee onboarding

How do you keep your marketing team aligned in Confluence? Share your tips in the comments below! 👇