Jira has become the backbone of planning and delivery for software, business, and support teams alike.
As those teams scale and spread their work across many tools, the friction shows up in the same places: scattered information, slow hand-offs, and too much manual coordination. Rovo addressed those pain points by adding an AI layer across Atlassian products and connected apps, so teams can find what matters, learn from past work, and act without leaving their flow. At the center of this model are Rovo Agents -assistants that don’t just answer questions but also take action on your behalf.
This guide walks through the essential concepts behind Rovo, how Agents work, where they fit next to Jira automation, and pragmatic steps to design your own Agents in the Studio App - plus concrete examples and tips to make adoption smooth. Let's get into it.
Work now lives everywhere: Jira work items, Confluence pages, Slack threads, email, and third-party systems. Searching across all of that, re-creating context, and validating what’s current burns time and attention. As the team grows, those small frictions compound: less learning from prior work, more status chasing, and slower decisions.
Rovo sits across Jira, Confluence, and connected tools to move teams from “hunting for answers” to “acting with context.”
Both are Atlassian AI, but they operate at different layers.
Use Atlassian Intelligence when you need help within the current tool; use Rovo when you need to coordinate across tools and teams.
Under the hood, these capabilities are powered by the Atlassian Teamwork Graph - a live map of people, content, and relationships across your system of work. Let's skip into it then.
Think of the Teamwork Graph as a contextual fabric: it knows who collaborates with whom, which work items connect to which pages, and where artefacts live.
That’s why Rovo can answer questions like, “What’s the latest on our website redesign?” by pulling the relevant work items, Confluence pages, and even related discussions - rather than returning a list of loosely related documents. The result is fewer hops, better answers, and actions that respect the real relationships in your work.
With Rovo Connectors, you bring external tools into view: Asana, ServiceNow, DocuSign, Zendesk, Google Docs, SharePoint, and more. Once connected, Rovo Search and Agents can discover and act across those sources. Instead of toggling between apps, your assistant becomes the single place to query, summarize, or move the next step forward - while observing the permissions of the person invoking it.
Rovo comes with 20+ out-of-the-box Agents and supports custom ones via the Studio App. A few you’ll use early:
You’ll also find templates for OKRs, social posts, release notes (from work items), PRD drafting/review, and more. All of these can be adapted without code.
You don’t need to be technical to design an Agent.
You can share Agents via a profile link (users only see what they already have access to), duplicate them to branch into variants, and update instructions, sources, and actions as needs evolve.
Agents and Jira automation complement each other - rules handle predictable triggers; Agents bring context and guidance.
Example 1 — Readiness Checker
A rule invokes the Readiness Checker when a new work item is created or enters a pre-work state. The Agent evaluates completeness, clarity, auditability, and estimation (tailored for Task and Story), then leaves a comment with what’s missing so the team can fix it before the next step.
Example 2 — Bug Report Assistant
On creation or when a work item is labelled as a bug, the Agent prompts for reproduction steps, environment, and expected vs actual behavior, improving triage quality and shortening time to fix.
Both examples rely on out-of-the-box Agents and show how to extend rigid rules with intelligent checks and helpful guidance.
Before you build, decide the Agent’s job: notify, summarize, triage, automate, or analyze. Start small: one use case per Agent, then iterate.
Remember that agents don’t replace the craft of engineering, product, or support - they remove friction.
With Agents in place, you spend less time digging through Jira to find the right work items, less time pushing status across tools, and more time making decisions with shared context. The system improves as you use it: instructions evolve, outputs get sharper, and hand-offs become routine rather than exceptional.
Rovo ties together search, chat, and Agents on top of the Teamwork Graph and your connected apps. The result is a practical step beyond traditional, rule-only automation: faster answers with context and actions that move work forward. Start with one high-friction workflow - readiness checks, bug intake, release prep - and use the Studio App to stand up an Agent that proves the value quickly. Expand from there with confidence and governance.
What’s the first workflow where a Rovo Agent would save your team the most time? Happy to receive your insights!
Kinga_Getint
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