Planning Beyond People: What Really Limits Delivery?

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The Atlassian ecosystem continues to expand, but are your planning tools keeping up with the real-world complexity of modern business?

Today, planning is much more than just assigning tasks to people. What about shared equipment, production lines, labs, or environments? In manufacturing, even a single instance of double booking of critical equipment can cause delays and drive up costs rapidly.

One of our enterprise customers, a major automotive manufacturer, ran into an exactly same challenge. How do you plan Jira work across car models, production equipment, and release timelines without conflicts? Their use case pushed us to rethink calendar-based planning.

The result? - Company Calendar for Jira with resource-based scheduling.
Now, they plan work around specific car models, production phases, and shared equipment, gaining clear visibility, fewer conflicts, and smoother coordination across teams.

With Company Calendar & One Calendar, you can schedule Jira work against the resources that matter the most to your processes. Simply configure Jira custom fields (User Picker, Select List, and Radio Buttons are supported) to represent assets like rooms, labs, machines, or environments, and start planning with clarity at an enterprise scale.

Check out our video overview

Try our apps on Atlassian Marketplace: Company Calendar for Jira, One Calendar

Would be above grateful to hear feedback from community champions @John Funk @Brant Schroeder @Walter Buggenhout @Nikola Perisic @Peter Van de Voorde 

[Anna Vozniuk BrizoIT]

Yippeeeeee! So happy for this release:D Thank you, @Yana Misiura_BrizoIT for making this post