New in Mria CRM for Jira: Advanced Contacts Import

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We’ve shipped one of the most requested and impactful improvements to Mria CRM: CRM for Jira Teams - a fully featured Contacts Import system that brings real CRM-grade data management into Jira.

Contacts Import is a major step forward for teams moving customer operations into Jira.
It gives you a fast, structured, and reliable way to migrate Contacts from other CRMs, unify scattered spreadsheets, and automatically link Contacts to the right Companies and Leads inside Mria CRM. 

This update changes how teams onboard, clean, and maintain customer data, especially those transitioning from external CRM tools or spreadsheets into a Jira-native workflow.

Who Benefits From the New Contacts Import in Mria CRM for Jira

Contacts Import is designed around how Jira-centric teams actually manage customer information. Across implementations, we consistently see three starting points where this feature makes an immediate difference:

Teams already using Mria CRM, but with an incomplete contact base

Many teams begin with Mria CRM by adding new Contacts as they appear - leads from the website, new deals, new support interactions. Over time, the CRM fills with recent data, but years of customer history still live in spreadsheets, billing exports, or legacy tools.

Contacts Import allows these teams to backfill that entire history and turn their CRM into a complete picture of past and present customer relationships.

Teams that run their “CRM” in spreadsheets

It’s extremely common to see customer data fragmented across multiple files owned by different functions: sales, account management, support, finance, or marketing. These lists may be inconsistent, duplicated, or partially overlapping, but they reflect the real operating context of the business.

Contacts Import gives these teams a way to consolidate all those lists into one connected CRM inside Jira without forcing them to rebuild their data manually from scratch.

Teams migrating from a standalone CRM into Jira

For organizations consolidating tools, the question is not just how to move data, but how to retain meaningful links between Contacts, Companies, and Leads once inside Jira.
Contacts Import supports this by interpreting CRM relationships during import, not just dropping rows into a table. This lets teams move away from external CRMs while keeping customer information integrated with projects, support tickets, and delivery workflows in Jira.

Teams that regularly need to add multiple Contacts at once

Manual entry works when you add one or two Contacts, but not when customer data arrives in batches: after a webinar, event, partner update, or internal export. Many Jira teams receive lists of 10, 20, or 100 new Contacts at a time, and adding them manually isn’t practical or reliable. Contacts Import turns those everyday files into structured CRM records in minutes.

How Contacts Import Interprets and Structures Your Customers' Data

Traditional imports drop raw data into a system. Contacts Import in Mria CRM does something different: it reads the relationships inside your file and places them into the CRM structure where they belong.

During Contacts import, the system can:

• create new Contacts
• update existing Contacts using email as a unique key
• create new Companies and link imported Contacts to them
• link Contacts to existing Companies when there is a clear match
• connect Contacts to existing Leads when emails match
  
  

This keeps your CRM clean, deduplicated, and instantly usable after import without manual intervention.

Compatible With Real-World CRM Exports and Spreadsheets

Most teams don’t work with perfect data; they work with exports. That’s why the import accepts files exported as-is from other CRMs.

And when teams need a reference format, a sample CSV/XLSX template is available directly from the import window.

There is no need to reinvent your spreadsheet - Mria CRM adapts to it.

To ensure performance and predictable linking, imports are optimized around:

• email uniqueness
• company name matching
• clear update rules
• background processing
• an audit trail with processed, created, and linked records
  
  

This makes the import suitable not just for onboarding, but for continuous data alignment between teams and tools.

How to Import Contacts in Mria CRM for Jira

Bringing your Contacts into Mria CRM for Jira follows a simple, guided flow:

1. Download the sample file (optional)
   Use it as a quick reference if you want to check the recommended structure.
2. Upload your CSV or XLSX file

          Mria CRM accepts real CRM exports and spreadsheets as they are.

1. Review the automatic field mapping
   The system matches your columns to CRM fields; you can adjust anything as needed.
   
   
2. Choose how to handle existing data
   Decide how Contacts, Companies, and Leads should be created, updated, or linked.
   
   
3. Start the import
   Processing runs in the background so you can keep working.

After completion, you’ll see a summary showing processed rows, created Contacts, updates, new Companies, and linked records.

📘 Full Contacts Import documentation: https://mriacorp.atlassian.net/wiki/spaces/MC/pages/201392129/Contacts+Import 

Read the previous release announcement about Bulk Lead Import & Real-Time Notifications here.

Next Steps in the Mria CRM for Jira Roadmap

With Contacts Import released, we’re moving forward with several highly requested capabilities that strengthen the CRM experience inside the Atlassian ecosystem. Here’s what’s coming next:

• User Mentions inside CRM records
• Gmail Integration
• Advanced JSM Integration
• Bulk Updates for CRM Records

These next steps continue our goal: making Mria CRM the most capable, integrated, and Jira-native way for teams to manage customer relationships.

Try Mria CRM: CRM for Jira Teams Today

If your team wants to streamline customer data inside Jira, here are the key resources to get started:

• Try Mria CRM for Jira - start your free trial on the Atlassian Marketplace:
  https://marketplace.atlassian.com/apps/4108768729/mria-crm-crm-for-jira-teams
• Check our public roadmap to see what’s coming next:
  https://mriacorp.atlassian.net/wiki/external/ODMzM2ZlYjMyYTEwNGIyYThmZGZjYmE3NmY1OWZiMzk
• Explore the documentation for Contacts Import and all core modules:
  https://mriacorp.atlassian.net/wiki/spaces/MC/overview
• Visit our website to learn more about Mria CRM:
  https://mriacrm.com/

We’d love to hear your feedback as you start using Contacts Import in your workflows.