If you use AI in Confluence (like Rovo), you know it’s like having a magic fix on your team. It answers your questions on the fly, and with Create with Rovo, you can spin up a solid template in seconds.
For many teams, it’s become the go-to way to get a clean, well-structured first draft. It’s fast, it’s smart, and it unlocks a lot of creative possibilities.
But once the draft is done, another challenge usually shows up.
Most teams today are dealing with serious documentation overload. Spaces grow, pages multiply, meeting notes stack up, and onboarding often turns into scrolling through long “walls of text.” At that point, writing good content isn’t enough, making it readable and easy to navigate matters just as much.
Teams often rely on Rovo to quickly generate structured drafts and save time on outlines. But have you ever hit what feels like a design ceiling?
Rovo is a strong writer, but it’s restricted to the standard Confluence toolbox. That’s where many teams get stuck. Even with great content, formatting can still be slow, repetitive, and limited to basic elements.
Native formatting like tables, panels, headers does the job, but it often isn’t enough. To make pages truly engaging, teams usually want advanced components like horizontal tabs, expanders, buttons, or progress bars. Setting those up manually can take hours.
Also, what about the moments when you already have the content you want… but it is 10 pages long and, well, boring😅? At that point, you don't need another drafter. You need a designer.
The "First Draft" is just step one. The "User Experience" is step two.
Our latest update turns Morph into the ultimate smart formatting partner for Confluence. It helps teams move away from treating Confluence like a static archive and start using it as a shared intelligence hub.
Here’s what Morph looks like when you let it redesign an entire Confluence page in one go:
Morph doesn’t just apply formatting. It understands structure, context, and UX, and formats content accordingly. We built it to pick up where Rovo leaves off.
Morph is an AI agent that speaks the language of third-party macros.
You can still use Rovo to get the content right. But when you want to turn that content into an Experience, you use Morph. It is the ultimate tool that bridges the gap between drafting and designing.
Sometimes you don’t want to redesign the whole page, just one section. Morph lets you highlight a section and keep refining its layout until it feels right:🔄
And if you prefer staying in Rovo chat🗨️, Morph works there too. You can ask for specific formatting changes without touching the page:
Curious how this would work in your own Confluence space? 👉 Check Morph on the Atlassian Marketplace in action. See how it can format a full page, a section, or even work right from Rovo chat.
Mariem Daghbouji _Vectors_
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