How Mria CRM Brings Customer Context Into Jira with Its Latest Update

[#1]

We’ve just shipped an update in Mria CRM: CRM for Jira Teams, and it’s all about one thing: making Jira and the company's daily work more connected to customers.

If you’ve ever wondered “What should I focus on today?” or “Which customer is this task for?” — this release is designed to answer those questions inside Jira.

A Clearer Daily Agenda with the Activities Module

The new Activities module is more than a dashboard; it’s a working page that gives sales managers a complete view of their day. Four tables bring everything together:

• Assigned Jira Tasks – Issues connected to CRM records, sortable by due date, status, and priority, so you know which customer-related work is waiting.
  
  
• My CRM Activities – Follow-up tasks and meetings created from Leads and Deals, shown with due dates and statuses, so it’s clear what’s due today and what’s overdue.
  
  
• My Leads – A real-time list of Leads with created date and status, so fresh opportunities don’t get buried.
  
  
• My Deals – Opportunities displayed with stage, closing date, and value, helping managers see what’s at risk and what’s close to closing.

Instead of juggling Jira boards, CRM pages, and spreadsheets, sales managers now start the day in Activities and immediately see: what’s overdue, what’s urgent, and what revenue opportunities need attention.

Enhanced Jira Integration: Customer Context Inside Jira Issues

The other update makes Jira issues smarter by embedding customer context directly into tasks. From the issue view, you can now link:

• Companies – showing the account and its status (Active, Prospect, Inactive).
  
  
• Contacts – showing the person involved, with email, status, and CRM profile link.
  
  
• Leads – with status and assignee, so ownership is always clear.
  
  
• Deals – with stage, value, and assignee, making revenue impact visible.

 

Once linked, this context stays on the issue. Anyone looking at the task sees not just what to do but also who it’s for, why it matters, and who owns the customer side. One click opens the full CRM record if deeper details are needed.

Use Cases in Action: How Jira CRM Integration Works

Activities Module Use Cases

• Plan the day at a glance: A sales manager starts in Activities. Overdue follow-ups and today’s meetings appear in CRM Activities, while Jira tasks tied to customer accounts show in Assigned Tasks. No manual lists, constant switching, no guesswork.
  
  
• Keep Leads moving: New Leads created yesterday are visible in My Leads. Sorted by created date, they show which ones need immediate follow-up before momentum is lost.
  
  
• Pipeline control inside Jira: In My Deals, a manager spots two late-stage Deals with upcoming deadlines. They check linked Jira issues to ensure blockers are being resolved before close dates.
  
  
• Follow up without chasing: A meeting scheduled from a Deal shows up in My CRM Activities. If the task is overdue, it’s immediately visible, helping managers step in before opportunities slip.
  
  

Jira Issue Integration Use Cases

• Feature request tied to a Deal: A developer picks up a Jira issue and immediately sees it’s linked to a $75k deal in Negotiation, plus the account is marked as Active. They understand the business impact without needing a separate briefing.
• Bug linked to a Contact: A support agent opens a bug report and finds the linked contact’s name, email, and status directly on the issue. They can notify the right person without chasing sales for details.
• Backlog item connected to a Company: A PM reviews backlog issues linked to Active companies vs. inactive ones. Work tied to active accounts gets prioritized for the next sprint.
• Escalation without confusion: A Jira task is linked to both a Lead and a Deal. Ownership (Lead assignee, Deal assignee) is visible, so everyone knows exactly who is responsible for the customer side - no Slack threads asking “who owns this?”
• Renewal opportunity with open tasks: A CSM links a renewal deal to Jira issues for onboarding fixes. The team knows the work is tied to revenue due this month, and managers see the urgency without extra meetings.
• Pre-demo preparation: An AE links the demo prep issue to the lead and contact attending. The developer building the demo sees who the decision-maker is, and the AE has meeting tasks show up in Activities for the same day.
• Cross-functional escalation: A bug is linked to a high-value deal. The deal’s owner and value are visible, so the support and product teams treat it as revenue-critical, not just another ticket.

How It Changes Daily Work

This release changes how sales managers and product teams can run their day inside Jira.

• With the Activities module, there’s no need to jump between Jira boards, CRM tabs, and spreadsheets to figure out priorities. The four tables - Assigned Tasks, CRM Activities, Leads, and Deals - give a clear daily agenda: what’s overdue, what’s due today, and which opportunities are at risk or ready to move.
  
  
• With Enhanced Jira Integration, Jira issues stop being “just tickets.” Every task now carries the customer context behind it: which account it belongs to, who the Contact is, which Lead owns it, and whether a Deal (and how much revenue) depends on it.
  
  

Together, these updates turn Jira into more than a task tracker. It becomes a place where daily work and customer outcomes align - sales managers can plan their day, follow up on Leads, and track Deals in one page, while also ensuring that every task their team picks up shows who it’s for and why it matters.

What’s Next for Mria CRM: Roadmap Highlights

This release takes Mria CRM another step forward, and the roadmap ahead will bring even more ways to connect customer work in Jira:

• Notifications to keep you updated on key changes.
  
  
• Lead import for faster onboarding.
  
  
• Mentions to make collaboration around CRM records seamless.
  
  

Each release moves us closer to one goal: making Jira the place where projects, customers, and revenue stay aligned.

👉 Try Mria CRM today and experience how Activities and Enhanced Jira Integration transform Jira into a customer-aware workspace.