[10 Best Templates for Jira] Marketing Feature Release Template in Jira

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Launching a new feature is a critical milestone for product teams, but without a structured feature release plan, even the most valuable product updates can go unnoticed. A lack of coordination between marketing, sales, customer success, and development teams can lead to delays, missed messaging, and poor user experience, ultimately impacting feature adoption and retention.

A Marketing Feature Release Template provides a repeatable framework for executing a product launch efficiently. It ensures that every in-app announcement, marketing campaign, and customer engagement effort is aligned with the overall go-to-market strategy.

This guide will walk you through how to:
✔ Structure a feature launch plan that aligns with your roadmap.
✔ Use Smart Templates and Smart Checklists to streamline feature adoption workflows.
✔ Ensure a smooth rollout with pre-launch, launch, and post-launch activities.
✔ Track key metrics and gather customer feedback to improve future launches.

Whether you're launching a SaaS product update, introducing new functionality, or enhancing an existing product, a structured feature release strategy will help you drive engagement, optimize messaging, and maximize user retention.

What is a Marketing Feature Release Template?

A Marketing Feature Release Template is a structured framework that helps product teams manage the feature launch process efficiently. It outlines all key tasks, from pre-launch preparations to post-launch customer engagement, ensuring that product updates reach the target audience in a timely and effective manner.

This template acts as a centralized roadmap for marketing, sales, and product management teams, covering every aspect of a feature release, including:

• Pre-launch planning: Defining messaging, gathering user feedback, and refining the go-to-market strategy

• Content and documentation: Creating release notes, in-app messaging, blog posts, landing pages, and social media campaigns

• Feature rollout and adoption: Coordinating email outreach, onboarding guides, product tutorials, and support team enablement

• Post-launch monitoring: Measuring feature adoption metrics, tracking customer feedback, and iterating based on user behavior

By using a Marketing Feature Release Template in Jira, teams can:

✔ Streamline workflows across multiple departments
✔ Improve coordination between product managers, marketing teams, and customer support
✔ Ensure no critical task is missed during the feature release process
✔ Optimize feature adoption by aligning messaging, support, and onboarding efforts

This structured approach helps SaaS companies and product-led businesses maintain consistency in their feature release cycles, ensuring every new feature is successfully launched and adopted by existing and new customers.

Why Use a Marketing Feature Release Template in Jira?

Launching a new feature requires a coordinated effort between product teams, marketing, customer support, and sales. Without a structured release process, teams risk miscommunication, delays, and low feature adoption. A Marketing Feature Release Template in Jira helps streamline this process by aligning stakeholders, tracking progress, and guaranteeing that every step is executed on time.

1. Streamline Collaboration Across Teams

A feature launch involves multiple departments, from product management and engineering to customer success and sales. Jira serves as a centralized hub, ensuring:

• Product teams communicate updates with marketing and support.

• Marketing teams align messaging across social media, email campaigns, and in-app notifications.

• Customer support teams prepare help desk documentation and onboarding materials.

• Sales teams receive training and sales enablement materials before the launch.

2. Save Time and Minimize Errors

A structured release workflow eliminates the need to reinvent the wheel for each product update. With a template, teams can:

• Predefine tasks and subtasks for each release phase.

• Reduce manual work and repetitive coordination.

• Ensure no critical step is overlooked, from documentation updates to user onboarding.

3. Track Progress with Ease

Jira’s built-in workflows, automation, and dashboards allow teams to:

• Monitor real-time progress and identify blockers.

• Assign responsibilities and track completion.

• Automate status updates and notifications for seamless execution.

4. Document and Optimize the Release Process

Each feature release provides valuable insights into what worked well and what needs improvement. A Marketing Feature Release Template in Jira allows teams to:

• Maintain a historical record of past releases.

• Standardize the feature launch strategy for future updates.

• Continuously refine the release process based on user feedback and adoption metrics.

Using Jira as the foundation for feature release planning, product and marketing teams can reduce launch risks, improve execution efficiency, and drive better feature adoption.

Creating a Customizable Marketing Feature Release Template in Jira

A well-structured Marketing Feature Release Template in Jira helps product teams, marketers, and customer support teams efficiently plan and execute each release. By using Jira issues, workflows, and automation, teams can create a standardized framework that ensures all key tasks are completed on time.

With Smart Templates by TitanApps, you can automate issue creation, track dependencies, and maintain consistency across all feature launches. This eliminates the need to manually create a new feature release plan from scratch every time.

Steps to Create and Customize a Marketing Feature Release Template

1. Design the Template Structure

Before setting up your template, define the key tasks and subtasks required for a successful feature release. These typically include:

• In-app messaging (feature announcements, tooltips, pop-ups).

• Marketing collateral (landing pages, email campaigns, social media posts).

• Sales enablement (FAQs, sales decks, competitor analysis).

• Customer support updates (help center articles, chatbot responses).

Smart Templates Tip: Use issue hierarchies (Epics → Stories → Subtasks) to structure your template for better visibility and tracking.

2. Use Dynamic Variables for Personalization

Instead of creating a new template for every feature launch, use dynamic placeholders (e.g., {{FeatureName}}, {{ProductName}} to auto-fill key details.

Example:
Instead of manually typing the feature name in every issue, use {{FeatureName}} to dynamically apply it across all tasks.

3. Customize for Team-Specific Needs

Break down feature release tasks into team-specific checklists to ensure clarity and accountability.

Example Task Breakdown:

• Product Team: Ensure development is complete, conduct final testing, and confirm feature readiness.

• Marketing Team: Prepare blog posts, schedule social media announcements, and update the website.

• Customer Support Team: Update documentation, create training materials, and prepare for incoming questions.

4. Automate Workflow with Smart Templates & Smart Checklists

Save time and standardize feature launches by automating the creation of release tasks. Smart Templates allow you to:
✅ Automatically create Jira issues for each marketing feature release.
✅ Pre-fill task descriptions and assign responsibilities.
✅ Use Smart Checklists to track progress within each task.

 Example Automation Rule:

• When a new feature release is created, Jira automatically generates:

  • An Epic for the feature launch.

  • Subtasks for each department (marketing, sales, support).

  • Checklists within tasks to ensure no steps are missed.

By using Smart Templates and Smart Checklists, teams can streamline workflows, improve efficiency, and reduce the risk of launch-day surprises.

Example of a Marketing Feature Release Template Structure

To streamline the feature release process, teams need a structured framework that ensures tasks are properly assigned, deadlines are met, and execution is seamless. Below is an example template structure that can be used as a foundation for launching new features effectively.

Using Smart Templates in Jira, you can replicate this structure with one click, ensuring a consistent, repeatable process for every product update.

In order to create such a template from scratch you can follow this guide and copy paste the issue names below to repeat this hierarchy for your purposes. Use variables to manage dynamic values in your templates like in the presented example. You can easily edit this template later if required. 

{{ProductName}} | {{FeatureName}}

• In-App communication for {{ProductName}} | {{FeatureName}}

• Glossary & Documentation Files for {{ProductName}} | {{FeatureName}}

• Marketplace Page for {{ProductName}} | {{FeatureName}}

• Website for {{ProductName}} | {{FeatureName}}

• Content for {{ProductName}} | {{FeatureName}} release

• Email Outreach: Clients and Partners for {{FeatureName}} release

Using Smart Checklists to Streamline Task Execution

After setting up a Smart Template for your marketing feature release, you can further structure and organize tasks using Smart Checklists within each Jira issue. These checklists help break down larger tasks into smaller, actionable steps, ensuring nothing is overlooked.

With Smart Checklists, teams can:

• Standardize workflows across marketing, product, and development teams.

• Enhance collaboration by clearly defining responsibilities.

• Ensure consistency in every feature release process.

• Improve tracking of in-app messaging, content creation, and documentation updates.

Additionally, checklists can include references to documentation, guidelines, and templates, helping teams stay aligned while maintaining efficiency.

 In-App Communication Checklist for Feature Launch

• Draft and review feature description and messaging.

• Align messaging with Product Management to ensure clarity.

• Schedule in-app notifications for targeted user segments.

• Measure open rates, engagement rates (ER), and user interactions.

Glossary & Documentation Checklist

##Glossary

• Define key terms and align them with product messaging.

• Document benefits and Jobs to Be Done (JTBD).

• Add visual examples or screenshots showcasing the feature.

•  Conduct competitor analysis and update comparison data.

## Documentation

•  Draft an FAQ document to assist users and internal teams.

• Validate documentation with Product and QA teams.

• Upload files to internal knowledge bases link.

•  Publish external documentation link.

Website & Marketplace Checklist

• Draft website copy highlighting the feature’s value.

• Propose new website blocks if needed for feature promotion.

• Work with designers to create mockups and visuals.

• Validate content with Marketing Lead before publishing.

• Assign tasks to developers for website updates and marketplace listing.

Content & Social Media Checklist

•  Collaborate with designers to create visual assets.

•  Write and review a blog post detailing the feature (optional).

•  Produce a video walkthrough or tutorial (optional).

•  Draft social media posts for multiple channels.

•  Schedule and publish feature announcement posts on LinkedIn, Facebook, and Twitter.

 

Pro tip: You can also assign these checklists automatically based on your workflow. Please check out the detailed instruction here Codifying Processes with Smart Tools for Jira | Release process ⚙️

Once teams include Smart Checklists into feature release workflows, they eliminate manual tracking, improve efficiency, and maintain quality control across every launch. 

Streamlining Feature Releases with Smart Templates and Checklists

A successful feature launch requires clear planning, structured execution, and real-time tracking across multiple teams. Without a defined process, product teams risk delays, inconsistencies, and missed opportunities in their go-to-market strategy.

Using Jira Smart Templates and Smart Checklists, marketing teams, product managers, and customer success teams can automate workflows, standardize processes, and ensure a smooth rollout of every new feature.

By integrating checklist templates, issue hierarchies, and automation, teams can:
✔ Enhance collaboration across marketing, product, and sales.
✔ Reduce manual work by automating task creation.
✔ Improve feature adoption through structured onboarding and messaging.
✔ Track progress efficiently and measure success metrics post-launch.

With Smart Checklists, teams ensure that every detail—from marketing campaigns to feature documentation and in-app announcements—is executed seamlessly.

Get started today! Explore how Smart Templates can transform your product launch process in Jira and simplify feature adoption.

FAQ: Everything You Need to Know About a Marketing Feature Release Template

1. What is a Marketing Feature Release Template, and why is it important?

A Marketing Feature Release Template is a structured checklist that helps product managers, marketing teams, and customer success teams coordinate every step of a new feature launch. It ensures that all product marketing, customer onboarding, and in-app messaging efforts are properly executed, increasing feature adoption and user engagement.

2. How does a marketing feature release template improve the product launch process?

A feature release template helps teams:
✔ Align feature messaging across marketing, product, and sales teams.
✔ Optimize in-product announcements and tooltips for better user engagement.
✔ Ensure all marketing assets (landing pages, social media posts, email campaigns) are prepared in advance.
✔ Streamline post-launch customer support and onboarding.

3. What role does Jira play in feature launches?

Jira provides a structured environment for tracking feature releases, managing release notes, and coordinating marketing workflows. Using Smart Templates and Smart Checklists, teams can automate feature announcement tasks, assign responsibilities, and track product adoption metrics in real time.

4. How can Smart Checklists improve feature adoption?

Smart Checklists ensure that every pre-launch, launch, and post-launch activity is accounted for, including:
✔ Testing new functionality before rollout.
✔ Setting up feature announcements on LinkedIn, social media, and email.
✔ Publishing product updates and release notes.
✔ Tracking customer feedback to iterate on future releases.

5. How can I measure the success of a new feature release?

Key feature launch metrics include:
✔ User engagement rate (how many users interact with the feature).
✔ Retention rate (how many users continue using the feature over time).
✔ Conversion metrics (how the feature impacts paid sign-ups or renewals).
✔ Customer feedback & support tickets (how well the feature meets user needs).

6. Can I automate my feature release workflow in Jira?

Yes! Using Jira Automation, you can:
✔ Automatically create feature release tasks when a new feature is added to the roadmap.
✔ Trigger notifications to the sales team, marketing team, and customer success teams.
✔ Assign in-app messaging updates and schedule release notes in Jira.

7. How does a feature release template support post-launch activities?

A well-structured post-launch strategy includes:
✔ Gathering user feedback through surveys, webinars, and customer interviews.
✔ Iterating on the feature based on real-time data and user behavior insights.
✔ Updating release notes and documentation to reflect improvements.
✔ Tracking feature adoption and making adjustments based on product analytics.

8. What are the best practices for feature launches in SaaS?

✔ Define clear goals and KPIs before launching the feature.
✔ Ensure all marketing assets and messaging are ready before rollout.
✔ Use in-app tooltips and notifications to onboard new users.
✔ Engage your audience with blog posts, social media, and webinars.
✔ Continuously gather feedback and iterate based on user needs.

9. How do I ensure my feature announcement reaches the right audience?

✔ Leverage LinkedIn and social media to engage your target audience.
✔ Send feature announcement emails to existing customers.
✔ Update landing pages and pricing pages to reflect new functionality.
✔ Use customer success teams to provide personalized onboarding.

10. Can I use a feature release template for other product management activities?

Absolutely! Marketing feature release templates can also be used for:
✔ Customer onboarding and training programs.
✔ Marketing campaign planning.
✔ SaaS product updates and rollouts.
✔ Internal product development workflows.