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🎈PM72 Meet The Speaker: From Product Management to Customer Experience

Jenn Velázquez_Appfire_
Marketplace Partner
Marketplace Partners provide apps and integrations available on the Atlassian Marketplace that extend the power of Atlassian products.
May 05, 2022


Hello, community!

This is post 2 of the PM72 Meet the Speaker Series started by @Nikki Zavadska_jexo_

Today I want to Introduce you to Jurgen Appelo’s talk at The PM72.


In case you aren’t familiar with the PM72, it’s a charity event focused on Project Management best practices. And, It’s happening this June 13-16th, you can attend completely free – Registrations are open here


👋 Who Is Jurgen Appelo


Jurgen calls himself a creative networker.

But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader and freethinker.


💬 Why You Should Attend Jurgen’s Session

In this session Jurgen will show you how to "Stop thinking about features and start thinking about the experience."


In Jurgen's words, this is what he will walk you through:

 "Ask anyone what business agility means and you often hear something along the lines of adapting to change and responding faster. But you will never innovate when you just give customers what they want, at a faster rate.


True innovators dig into customer needs and desires and look for the Job-to-Be-Done. The customer experience is more than just the sum of all your product features.


Do you truly understand what makes your clients happy? Do they even understand this themselves? It’s not the customer’s job to know what they need or want. That’s our job."

🗓 Don’t miss Jurgen’s talk on June 13th!

Get the exact details and Add it to your calendar directly from here 👉

That’s all for now! – If you want to Meet the upcoming Speakers make sure to follow #PM72 tag here on the community 😊


Also, as Nikki. mentioned, The most engaged member on our MeetTheSpeakers series gets 50$ code to the PM72 merch shop.


So don’t forget to ask your questions in the comments on the posts!



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