If you own a bussiness class acount you can add Observers to your board.
With free or gold acount i think the only way is to do a public board.
Keep in mind that public boards are scaned by google bots.
If I upgrade to business acct and I already have members on a board, can I switch them to observers easily?
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Yes, when you click to a member photo in the top of the board, you can see if you can make them ADMIN or NORMAL. So when you are Bussiness you can choose OBSERVER aswell.
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