🧠 "Disruptive brainstorming" for marketing campaigns is as fun as it sounds!

I'm a huge fan of the Atlassian Team Playbook and have been using the Plays found within it for years. Just last week, though, was the first time I tried the Disruptive Brainstorming Play, and now I don't think I'll ever be able to run a "normal" brainstorming session again!

If you've been in the groove of doing something the same way for a long time, it can be really, really hard to think outside the box and there's a good chance you'll just give in and go back to a tried and true method... but that's where this Play comes in as a disruptor. 😉

I was running the session with a non-profit I volunteer with and the goal was to come up with fresh new ideas for an end-of-fiscal-year donation campaign. Taking a quick look through the Disrupt Cards allowed us to come up with different angles for the campaign that we likely wouldn't have thought of on our own.

Here are a couple of my favorite examples:

Disrupt Card prompt  Idea formed 
Screenshot 2024-03-07 at 12.13.21 PM.png Instead of a ~2 to 4-week long campaign, we could try a limited-time, 24 hr. "give-a-thon", where we live stream around the clock with rotating hosts while we collect donations.
Screenshot 2024-03-07 at 12.14.40 PM.png Instead of simply collecting monetary donations, we could give the donors a chance to choose directly where their money will be allocated giving them a sense of ownership. 
Screenshot 2024-03-07 at 12.14.57 PM.png We could facilitate a social media campaign in which donors "tag" the next donor similar to the once-famous Ice Bucket Challenge that took social media by storm.

 

By the end of the session, we had a page FULL of fun new ideas that were sparked by the simple prompts found within the disrupt cards. It's funny how much impact the little cards had on the ideas we ended up with.

How do you run brainstorm sessions for your campaigns? If you've never given the Disruptive Brainstorming Play a try, will you? If so, I'd love to hear how it goes! 

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Teodora _Old Street Solutions_Tempo_
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March 8, 2024

People need structure, and it's really surprising how a single prompt can influence the creation of a complex activity. 

I have never tried this Play, but I am all about using play as a source of creativity and critical thinking. It allows people to create connections they usually never thought of (the same you mentioned @Kristen Roth)

My manager gave me a present last year, the Workshop Tactics Card Deck, and I must say, that's a brilliant way to foster collaboration and productivity without being annoying :) 

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Kristen Roth
Community Manager
Community Managers are Atlassian Team members who specifically run and moderate Atlassian communities. Feel free to say hello!
March 8, 2024

@Teodora _Old Street Solutions_Tempo_ oooh thanks for sharing! Definitely checking those out!

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