Help Needed: Atlassian Marketplace App Search Ranking Decrease

Natalia_Kovalchuk_SaaSJet_
Atlassian Partner
February 6, 2025

Hello! I work as a marketer for a product listed on the Atlassian Marketplace. Today, I noticed that its position in the search results has significantly dropped. Has anyone else encountered this issue and knows how to cope with it?

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Oliver Siebenmarck _Polymetis Apps_
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February 11, 2025

Hi @Natalia_Kovalchuk_SaaSJet_ ,

Some weeks (maybe months) ago, Atlassian switched the search engine used the marketplace. The most visible change should be the search suggestions when you type in a keyword, but I would not be surprised if the ranking parameters also changed.

Without having checked this recently: I believe you can still use the marketplace API to compare the old search rankings with the new one in the UI. 

As for what goes into a ranking – I really cannot say. Atlassian has an article on this here: https://developer.atlassian.com/platform/marketplace/marketplace-search-results-and-rankings/ However, I'm unsure if the information in there already reflects recent changes.

Hope that helps at least a bit,
 Oliver

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Huwen Arnone _Deiser_
Atlassian Partner
February 7, 2025

I think it's related to the new naming policy, and the SEO has changed because of that. 

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