🎄 Are marketers afraid of Christmas? Campaigns we've always wanted to see live
Hello, fellow marketers! 🤘
It's the time of the year that excites me about the upcoming days off and makes me scared of the 'just another Christmas campaign' coming down the road. Holiday campaigns are one of the most challenging marketing activities, especially in the world of software.
Marketers spend ages figuring out the best way to make things more festive while staying away from being boring. Which is a pretty hard thing, right?!
Today, we ask you how you approach holiday marketing in your company. Are you trying to unleash the best of your creative brain and cut the chains of the traditional, or do you prefer to stick to the simple and evident, like adding a fragment of a snowflake on your social media comms?
I was happy working with people who always chase extraordinary approaches in Old Street Solutions. For three consecutive years (this included), we created a series of LinkedIn polls to answer weird Christmas-related questions (Worst Christmas song? What's the best thing Santa could bring you this Christmas? At what age did you stop believing in Santa Claus? (oops) 😳)
After collecting some results, we use our app to create reports and present them to the general public.
This way, we market our product and try to be more 'festive'. Or make our teammate Berry happier because he just adores Christmas, unlike the rest of the team 😆
What are your plans for 2023? Of course, there is no need to reveal your exact campaign and ruin the readers' surprise.
And if you haven't thought about it, what's the boldest campaign you imagine doing?
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