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Jira for Marketing Team

So, how do marketing teams use Jira?

Actions and analytics are the keywords of any marketing team. It becomes an infinite loop: once the actions are in place, the analysis phase always should come next. Then, once the analysis phase has been completed, new actions are put in place. In order to master this whole process, we recommend using Jira Work Management. This tool allows you to plan, communicate transparently, monitor your projects, and carry out your reports in order to continuously improve your actions. Let's take a look at how Jira helps marketing teams on a daily basis.

Budget creation

Perhaps one of the most important aspects of a marketing strategy is budgeting. Before launching a campaign or writing blog posts, you need to know how much money is allocated for each action. In order not to forget anything and to stay within budget day after day, Jira Work Management offers a visual and easy-to-use interface. It is designed to ensure that every team member meets deadlines and goals. Due to the different views offered, in particular the Calendar and Chronology view, you can see actions to be carried out over time.

Content management

Any brand or product awareness starts with visibility and presence. By creating content, a brand makes sure it can be found where its audience is. In this case, for example, blog posting is essential. Thanks to Jira Work Management, you can easily manage your content: prioritize the tasks, follow the date of renderings, allocate resources correctly, and stay aware of which team member is working on what. No more right to make mistakes, everything is under control and information transparency reigns in the marketing department!

Marketing campaign management

Action and reaction. With Jira, you will be able to bring your marketing campaigns to perfection. During your campaign planning meetings, you will plan the different steps to follow to execute campaigns. Task after task, you will see your campaign come to life. 

Event planning

Organizing an event may seem simple even though there is a lot of work to do! Supplier management, visuals, communication, public relations, and so on ...These are often stressful times because we are afraid of not finishing on time. By planning the tasks allocated to this event, you will be able to organize yourself with your team over time: each task has a person in charge, a rendering date, a description to understand what is there at-a-glance, and custom fields (for example, to manage costs).

jira for marketing agencies


I would love to hear you're thoughts in the comments on how you are managing your marketing work!!

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