But if it's for the customer to test, then I would say that the trial version is the right way to go. If it's just for a short test to see the functionality, then you may be able to create a temporary account on a test instance (with the caveat that it will be difficult to transfer any information), but I'm not 100% sure how Atlassian feels about that.
I have multiple projects that use variations of the same base workflow. The variations depend on the requirements of the project or issue type. The variations mostly come in the form of new statuses ...
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