You don't. Created date really is supposed to reflect when the issue was entered into JIRA, so altering it is simply wrong.
You can specify it when doing imports - it's a valid thing to do then, because the issue could have been raised in another system at another time. But that's the only case where it's valid.
If you spend enough time as a Jira admin - whether you are managing a single, mid-sized instance, a large enterprise one or juggling multiple instances at once - you will eventually find yourself in ...
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