A couple of weeks ago I was watching Paw Patrol together with my 2-year old, and seeing Rocky's shield on the screen, Exalate's logo flashed in my brain for a second.
Wow! I'm sure folks at iDalko have seen this. It's a powerful signal of how deep in our subconscious the Atlassian ecosystem runs.
The day after, I started a quick exercise in compared brand design.
There are 6 main puppy characters in Paw Patrol associated to 6 shields. If one of the shields clearly resembled an app logo in the Marketplace, would it be possible to find equivalents for the other 5? And would I find any relationship between the character's attributes and the app's functionalities?
Here are my results.
For Chase, it was a poor match to be honest. There aren't many star logos in the marketplace. The app is Custom Field Pack for Jira
Marshall's my kid's favorite puppy. His shield has a striking resemblance to Botron Software's Configuration Manager for Jira.
The sea theme and the color match here at least. So Zuma's equivalent is Adaptavist's Learn for Jira.
Rubble goes into construction sites all the time. I guess you could say that Stiltsoft's Inplace Editor for Confluence transforms published pages into collaboration sites too?
Skye was hard. In the end I was able to find The Pivot Gadget, another iDalko app. There are some purple and magenta logos in the marketplace, but there is no pink. Close to 0%.
I think that means a lot in terms of the emotions and meanings that are attached to logos and need to be considered when creating a brand.
For good or for bad, pink is a tabu in IT. It is the most gendered color. Avoided equally to represent anything not feminine and something feminine.
Pink also says a lot about the gender inequality in Paw Patrol. Of the 6 stable members, only Skye is a girl dog. Her gender stereotype is reinforced with the color pink and her rank position, which you can see in the image at the top of this article. And Ryder, the leader, is 10-year-old boy.
But besides the point of gender representations, I'd like to know if anybody else has made similar connections with external brands and fictional characters-- perhaps also with the Atlassian products themselves.
Capi _resolution_Community Leader
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