For embedding an image, you can attach a file and use the !<filename> notation to access it.
Not sure what you mean by "add hyperlink", but I'd start by trying placing a Confluence link macro on the page and give it an embedded image as the body of the text.
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Hi Community, Jessica here from the Confluence Product Marketing team! July’s community challenge is all about sharing pictures — and as an extension of our first post on what ...
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