In an original page, a Jira link is set to be displayed as link, showing the title and ticket icon.
When including the page in another one, only the URL is displayed.
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On the original page, it seems you're using the fabric editor (aka new editor) which uses the SmartLinks cards to show the issue details.
In your case, it seems you are using an include page macro to show the original page on another page, feel free to correct me if I'm wrong here.
That being the case, if you are using the include page macro, we have a bug report, that explains the behavior you are having, as the content from the original page is rendered on the legacy editor format, instead of the fabric editor:
On the Legacy editor, we don't have the SmartLinks feature, so this is why you are not seeing the SmartLink card, but the URL link only.
If you are having a different behavior from a different macro, feel free to let me know!
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