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What is Digital Asset Management?

Hi πŸ‘‹ It's Emily here. Let's together explore what is digital asset management and how to master it with AssetIT via this article.

Digital asset management is a crucial process when it comes to operating a business. The reason is that tracking your company's digital assets has become increasingly critical. From marketing materials to operation documents, these digital resources are the backbone of your business. Why do we need a robust digital asset management (DAM) system in place so badly?

What is digital asset management.jpg

What is digital asset management?

Digital asset management is the process of organizing, storing, and accessing your company's digital files and resources. It involves the centralization of all your digital assets, making it easier to find, share, and collaborate on these valuable materials. With a well-designed DAM system, you can streamline your workflows, improve productivity, and ensure the consistent use of your brand assets across your organization.

The importance of digital asset management for businesses

In the fast-paced world of business, the ability to quickly access and utilize your digital assets can make all the difference. Whether you're creating marketing campaigns, developing new products, or managing your online presence, having a centralized hub for your digital asset can be a game-changer. By implementing a robust DAM system, you can:

  • Improve Efficiency: With all your digital assets organized and easily accessible, your team can spend less time searching for files and more time focusing on the tasks that truly matter.
  • Ensure Brand Consistency: A DAM system helps you maintain the integrity of your brand by ensuring that the correct versions of your logos, images, and other assets are being used across your organization.
  • Enhance Collaboration: By providing a shared platform for your team to access and work on digital assets, a DAM system can foster better collaboration and communication.
  • Reduce Costs: Eliminating the need to recreate or search for lost assets can lead to significant cost savings for your business.

How digital asset management can streamline your workflow

One of the primary benefits of a digital asset management system is its ability to streamline your workflows and improve productivity. By providing a centralized hub for all your digital assets, a DAM system can help you:

  • Eliminate Duplicates: With a comprehensive catalog of your digital assets, you can easily identify and remove any duplicate files, ensuring that your team is always working with the most up-to-date versions.
  • Streamline Approval Processes: Customizable workflows and approval processes within your DAM system can help you automate the review and allocation of your digital assets, reducing delays and bottlenecks.
  • Enhance Collaboration: A DAM system allows multiple team members to access, review, and work on digital assets simultaneously, fostering better collaboration and communication.
  • Improve Asset Reuse: By making it easy to find and repurpose existing digital assets, a DAM system can help you save time and resources that would otherwise be spent on creating new ones from scratch.

Features to look for in a digital asset management solution

When selecting a digital asset management system for your business, it's important to consider a variety of features that can help you maximize the benefits of your investment. Some key features to look for include:

  • Intuitive Interface: The DAM system should have a user-friendly interface that is easy for your team to navigate and use.
  • Robust Search Capabilities: Advanced search and filtering options, including the ability to search by metadata, can help you quickly locate the assets you need.
  • Version Control: The ability to track changes and revisions to your digital assets is crucial for maintaining consistency and compliance.

The ability to track changes and revisions to digital assets in AssetIT The ability to track changes and revisions to digital assets in AssetIT

  • Automated Workflows: Customizable workflows and approval processes can streamline your distribution process.
  • Scalability: The DAM system should be able to grow and adapt as your business and digital asset needs expand over time.
  • Integrations: Look for a DAM solution that seamlessly integrates with the other tools and software you use, such as your document management system or marketing automation platform.
  • Security and Access Controls: Robust security features and granular access controls ensure that your digital assets are protected from unauthorized use or modification.

AssetIT's access control of digital assets for a robust digital asset management process AssetIT's access control of digital assets

Best practices for implementing a digital asset management system

Implementing a digital asset management system can be a significant undertaking. These best practices can help you ensure a smooth transition. Here are some key steps to consider:

  • Assess Your Needs: Carefully evaluate your current digital asset management challenges. Identify the specific features and functionalities your business requires.
  • Involve Key Stakeholders: Engage with key stakeholders across your organization to gather input and buy-in for the implementation process.
  • Develop a Comprehensive Plan: Create a detailed implementation plan that outlines your goals, timelines, and the resources needed.
  • Provide Comprehensive Training: Ensure that your team is well-trained on the use of the system.
  • Continuously Improve: Regularly review and optimize your DAM system. Ensure that it continues to meet the evolving needs of your business.

Can AssetIT manage digital assets?

Yes. AssetIT can help you manage digital assets, while seamlessly integrating with Jira. Primarily, AssetIT focuses on managing software assets, such as licenses, warranties, and subscriptions. Jira, renowned as a powerful project management tool, enhances this functionality. Through this collaboration, you can conveniently store and reference digital content directly within a Jira issue. As a result, AssetIT streamlines your management process and ensures that you have efficient access to crucial assets.

store and reference digital content directly within a Jira issue

Case studies: How businesses have benefited from digital asset management

Numerous businesses across various industries have experienced significant benefits from implementing a robust digital asset management system. Here are a few real-world examples:

1. Retail Brand:

A leading fashion retailer implemented AssetIT, a DAM system, to centralize and manage their assets. They are product imagery, marketing materials, and brand assets. This resulted in a 30% reduction in the time spent searching for assets. Moreover, AssetIT improved brand consistency and enhanced collaboration among their global teams through a robust resource allocation system. It allows managers to easily assign digital assets, whether they are in the Jira environment or in AssetIT.

2. Manufacturing Company: 

A major manufacturing company implemented AssetIT as a DAM system to oversee their technical manuals, product specifications, and software licenses. This deployment resulted in a 40% reduction in costs related to license re-activations and penalties for legal violations. AssetIT contributed to these savings by providing timely alerts for license renewals and expirations.

The threshold for license expiration alerts

Training and support for implementing a digital asset management system

Implementing a digital asset management system is not a one-time event; it's an ongoing process. It requires the commitment and engagement of your entire team. To ensure a successful rollout and long-term adoption, it's crucial to provide comprehensive training and support resources. This may include:

  • User Onboarding: Offer in-depth training sessions and tutorials. Help your team become proficient in using the DAM system and its various features.
  • Ongoing Support: Establish a support channel to address any questions or issues that arise.
  • Change Management: Develop a comprehensive change management strategy to help your team adapt to the new workflows.
  • Continuous Improvement: Regularly solicit feedback from your team. Continuously refine and optimize the DAM system. Ensure it remains aligned with your evolving business needs.


The effective management of your company's digital assets has become essential for maintaining a competitive edge. If you're looking to optimize your DAM system, the key is to approach it with a clear plan and the right tool. With the strategies outlined in this guide, you'll be well on your way to driving greater success for your business.

Ready to unlock the power of digital asset management for your business? Try AssetIT for free today to learn more about its solutions. Let’s find a way to streamline your workflows, improve productivity, and enhance your brand consistency together!


1 comment


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Darin - Opus Guard
Marketplace Partner
Marketplace Partners provide apps and integrations available on the Atlassian Marketplace that extend the power of Atlassian products.
May 16, 2024

I love it! Digital Asset Management matched with other compliance focused solutions in the Atlassian Marketplace can significantly help in reducing risks associated with untracked assets, long living content, and incorrectly classified content.

Like β€’ Emily _ DevSamurai likes this
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