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We're headed to Slack Frontiers November 2021!

Slack Frontiers is approaching fast and Atlassian is thrilled to contribute to the speaker lineup this year!

This post will cover when and where the event is as well as sessions featuring Atlassian leadership.

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⏰ Time:

AMER November 16-17
APAC & EMEA November 17-18

🌏 Place:

Virtual! and FREE! Register here:


👥 Who can attend?

Whether you want to join one session or several, there are a variety of sessions at Slack Frontiers 2021 that fall under 6 defined “playlists” or categories by team type:

  • IT

  • Engineering

  • Marketing

  • Sales

  • Service

  • Government

In addition, they have segmented out broader categories even further. New to using Slack? Curious about what’s to come with Salesforce? There’s a track for you:

  • New to Slack

  • Innovation at Work

  • Slack and Salesforce

  • Integrations and Solutions

  • Insights for Partners


💙 Atlassian’s Sponsorship

Most importantly, Atlassian is contributing BIG this year at Frontiers. We are speaking in a myriad of sessions and even have the chance to host our own breakout session “How Atlassian builds products that fuel the future of work” diving into how Slack is a critical connection point as we build and go to market with new products.

Details for each session are included below. As the event agenda evolves, we’ll add details to this page but you can also follow along directly here:


💪 How Atlassian builds products that fuel the future of work

Point A is the Atlassian program responsible for building new products to power the future of teamwork. Each of these products is brought to life with Slack applications as a critical part of the initial launch. Join this session to hear more about 5 new Atlassian products and how you can up your productivity game by using them with Slack.

Steve Goldsmith - Head of Product, Atlassian Accelerator


🌐 The State of the Slack Ecosystem

The Slack partner ecosystem is at the forefront of the digital-first workplace, helping companies adopt the latest innovations so they can successfully adapt to our new work-from-anywhere reality. Join this session to learn about how our partners are shaping the future of work, product initiatives designed to drive partner success, and go-to-market opportunities as we embark on Slack’s next chapter together.

Brad Armstrong, SVP, Business Development and Corporate Development, Slack
Bryant Lee, VP, Global Head of Partnerships, Marketplace, and Developer Experience, Atlassian
Katie Dunlap, Managing Director, Global Salesforce Capabilities & Industry, Slalom


🚀 Accelerate DevOps Transformation

Companies are moving to a DevOps model so they can deliver quality code faster. But the right tools will only get you so far. It’s all about how you use them. Learn how engineering leaders leverage Slack to successfully drive automation, cross-functional collaboration, and rapid feedback.

Robert Krohn - Head of Engineering, Atlassian
Peter Secor - SVP Engineering, Slack
Karl Owen - Senior Distinguished Engineer, Dell


🎯 My app is on the App Directory. What's next?

For many developers, building an app can seem like the easy part. But launching one? That’s another story. A little creative foresight can go a long way toward a successful app launch. And you don’t need a marketing team—or a deep marketing budget—to do it.
Join the session to learn:

  • Best practices from partners who successfully launched and marketed their Slack apps

  • How to plan for key launch milestones

  • Create well-crafted messaging to show the value of your app

  • Ways to amplify your app across marketing channels

Tori Stitt - Product Marketing, Halp & Atlassian
Preethy Padmanabhan - Senior Director, Platform Product Marketing, Freshdesk
Amanda Groves - Director of Product Marketing, Crossbeam


💻 BONUS! Slack + Atlassian webinar post Frontiers: Tighten Product & Engineering collaboration with Atlassian + Slack for faster launches

Time: Tuesday, November 9th at 11am PT/ 2pm ET

Description: Agile sprints are simple in theory, but shipping code into production after two weeks requires tight alignment and rapid feedback cycles across Product Management, Engineering, and business teams. Atlassian is purpose-built to plan, track, and execute on agile development and sprints, while Slack centralizes teams, tools, and conversations to bring total visibility and transparency into a single collaboration space. Integrating Atlassian tools like Jira, Confluence, and Bitbucket into a single pane of glass in Slack reduces context switching and ensures everyone stays aligned during short sprints to launch products faster and more successfully.

Tony Knopp - Engineering Manager, Atlassian 
Logan Franey - Product Marketing, DevOps, Slack 


Register for the webinar here

What sessions are you planning to join this year? We hope you join us at Slack Frontiers 2021!




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