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Marketplace Partner Spotlight: ZigiWave

For this month's partner spotlight, we're featuring ZigiWave, a Marketplace Integration Partner! We caught up with Daniel Kalchev, a product manager, about how his team comes up with new ideas for apps, what's next for them, and more.


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The ZigiWave team


Atlassian: What's your role at ZigiWave?

Daniel: I'm the product manager at ZigiWave for the ZigiOps integration platform. My main role as product manager is to come up with new features and improvements for the product, communicate with the other internal teams, and discuss ideas and suggestions for feature improvements and refining of existing capabilities with the teams. In general, my role is to keep all teams on track with the overall vision that we have for ZigiOps.


Atlassian: How does your team come up with ideas for new apps?

Daniel: Currently, we have one main product and it is the ZigiOps integration platform. It offers lots of different integrations between various systems, but the main thing about it is that it's completely no-code, super easy to use, and at the same time capable of handling very complex integration use cases.

When it comes to new ideas for new features for ZigiOps, as well as ideas for new integrations to include in our platform, we are in constant communication with our existing customers; if they have a need that is currently not supported by our integration platform, we research and often plan accordingly to add it. When we introduce the product to potential customers, we also look at their requirements for new use cases.

Other sources we look for when it comes to new ideas are looking at other products that we use internally or products that are popular. Even if these products aren't particularly related to integrations, they might inspire some ideas for features or even design ideas.

Other ideas come from our team members. They often have ideas for improving capabilities, optimizations of existing features, new features that potentially might optimize the general user flow, or improve the overall user experience, and simplify the process of using the product.

We're open to adjusting and improving anything that is going to extend the ZigiOps capabilities. Of course, as long as it's aligned with our general vision of the product.


Atlassian: What do you think has been the secret to your success so far? 

Daniel: One of the biggest reasons for our success is that we have this unified vision, which we follow, and we continue to improve and add to it. But, we're very focused on what we want to achieve. We follow up on the same plan, basically year after year and we improve it. We are consistent in our vision of what we want to achieve, and we are constantly open for improvements.


Atlassian: Tell us about your most popular integration. What problem were you trying to solve for customers when you created it?  

Daniel: Our main and most popular application is the ZigiOps integration platform. The main requirement and main customer need that we wanted to solve with it was making integrations easy and achievable for everyone, while at the same time not compromising scalability and flexibility.

We were looking to create an easy integration between any systems that the customer might use, allowing data transfer between the systems in both directions. Also, the main goal was for these types of integrations to be easy to create and maintain without the requirement of the end user being a particularly technical person. Anyone should be able to create an integration between their systems. We have ready-to-use templates for the most popular integrations. But even if the user needs to create some very particular and special integration that’s customized for their own use, it would also be easy to create such integrations on your own. You would be able to do it yourself without the need of a support team or additional help from experts, and without doing changes in the systems you integrate.

Everything, all the configurations, are visualized into a single unified user interface, and are done through it, without the user needing to code any scripts.

This is for the application itself, and if I can say a few words about the most popular integrations we have - they are specifically with Atlassian products.

Our most popular integrations are between Jira and Service Now for ticket management or importing new issues into Jira from other (usually service management) applications. Customers usually want to have unified data between the service management tool and the developer tool, which would be Jira Software.

And another popular integration is one-time migrations from one system to another when the customer is changing platforms. If they are using, let’s say, Azure DevOps, but they want to migrate to Jira Software instead. Or if they are using ServiceNow as a service management tool, but they want to migrate all current data into Jira Service Management. 

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Transfer ServiceNow incidents to Jira tasks - easy field mapping in the ZigiOps UI


Atlassian: What’s next for ZigiWave?

Daniel: For the future, we plan to extend our platform capabilities from an integration platform exclusively to adding other applications, like a migration tool, insights for building dashboards and for statistics, and also a global scheme for our application. This global scheme would be able to unify the data from multiple applications (sources), so that we can give additional statistics and additional information for data coming from multiple source systems.

One example would be to provide data on how many tickets were created in Jira from ServiceNow, how many of these tickets are currently in progress, how many are assigned, and compare them directly with their source data (which is coming from ServiceNow in this example). This way you would have statistics and additional information into a single dashboard from several sources at the same time, and you can reference and review the related data from both systems in the same dashboard.

We're excited for the future and we're happy to have more and more requests and ideas for integrations of Atlassian products, like Jira Software, Jira Service Management and Jira Product Discovery. We will definitely continue to develop these integrations and include them in our future enhancements and tools. 

You can check out all of the ZigiOps integrations on the Atlassian Marketplace but here a few of their most popular integrations: 

Jira with ServiceNow integration

Jira with Azure DevOps integration

Jira with Salesforce integration

Jira with Jira Service Management integration

Jira with Zendesk integration

To learn more about ZigiWave, check out their Atlassian Marketplace integrations – and don’t forget to comment below and let us know what your favorite integration of theirs is!



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