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How Jira Can Speak to Everyone in Your Company

Jira is the development system of record in 95% of SaaS companies. And it does a stellar job of managing software progress from Epics down to Tasks—primarily for the Engineering department. 

But the other departments in your company—Sales, Marketing, Finance, Tech Support, and so on—base their respective deliverables on the timing of product releases. While it’s possible to juggle multiple Epics across teams and Sprints, aligning development progress to department objectives may not be as efficient or intuitive in Jira as folks might need. Until now. 

Meet your Jira translator, Obo Reveal. This lightweight app helps Jira speak the language of anyone in your company. It lets you extend the influence and understanding of Jira to more of your enterprise.  

Obo Reveal maps Jira data to your business goals, so you can report progress to the entire company, empowering each department to more successfully deliver.


Connect Obo Reveal to your Jira instance in no time.

Individual users can connect Obo to Jira themselves in less than a minute—no Admin required. Jira Server/Data Center connectivity is just as fast, but you may need an Admin to handle the initial connection, depending on your JIra version.  


Welcome to your ultimate Jira Goals dashboard.


Obo Reveal groups Jira data to match your business goals, so you can track development progress towards these goals. 

For example, let's say you have a major product release coming up. It has multiple new features, each built by different dev teams spanning multiple Sprints. Some are built by your backend team, others by your front-end team, and still others by your User Experience team.

How do you track the delivery progress for each feature, and for the release as a whole? And how do you present that data in a format that folks outside of Engineering can understand? 

This is where Obo Reveal helps. 


Create Views into your Jira data. 


Just select the Jira filter that returns the issues necessary to achieve your goal. It's that simple. Obo Reveal does the rest. It automatically creates a custom dashboard to track development progress towards your goal—in a language and visual presentation that speaks to you. 


Use one of two modes to create Views: Static or Dynamic. 

Dynamic mode. Pick a Jira filter, and Reveal automatically creates a custom View for you based on that filter. As items are added and subtracted, Reveal keeps track of them so you can easily monitor change. 

Static mode. You manually pick the Epics you want to track from any combination of Jira projects and Kanbans. No Jira filters required.


Dive as deep as you’d like. 


Which Issues are unscheduled? Which are in Sprints? Which are started and which are done?

Obo Reveal analyzes your release status in two different ways:

  • Issue status chart. See the status of all the issues in your View, on one chart. Quickly identify the issues that are lagging, so you can focus your attention on them.
  • Burn-down chart based on points. This isn't infallible, because not everyone assigns points. But you can see trends and "percentage-done" for both your View and all of the issues connected to an Epic, based on assigned points. 

Why both? Obo Reveal is bracketing the problem for you, so even if something is un-pointed, you can still see if it’s being worked on. 

See who’s working on what, when.   

Pick a team member, then see all of the Issues assigned to them. Drill down and discover: “Hey, these are tasks assigned to Jacob that aren’t done—but they’re the ones I care about. No fault of Jacob’s—we’re all stretched to the limit.” You can even click to see the change history under each item.  


Connect Jira to your business goals. 

Learn more about Obo Reveal here, then take a test drive. See how to put Jira to work for everyone in your company. 




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Gonchik Tsymzhitov
Community Leader
Community Leader
Community Leaders are connectors, ambassadors, and mentors. On the online community, they serve as thought leaders, product experts, and moderators.
April 29, 2021

Hi @Pete Sinclair , 

Thank you for your article.

do you have on-prem solution ?

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Pete Sinclair April 29, 2021

We support Jira on-prem (Server and Data Center), but our product only runs as a SaaS app on AWS. Our app is very secure. We use Jira API tokens to enforce Jira user permissions, and communicate to Jira using SSL using only published Jira APIs in conjunction with the API tokens. API tokens are encrypted and stored only on our AWS servers - never in the browser code. Nothing needs to be installed on your Jira Server instance.

We have been vetted now by multiple security and financial services firms. I can share the details with you. Email me at with some times that work for a Zoom.


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Gonchik Tsymzhitov
Community Leader
Community Leader
Community Leaders are connectors, ambassadors, and mentors. On the online community, they serve as thought leaders, product experts, and moderators.
May 16, 2021

@Pete Sinclair  Thank you! I will contact you soon

Like Pete Sinclair likes this
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