How to Make Your Confluence Blogs More Engaging 🙌

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When people think of Confluence, they usually think of pages—the foundation of project management, documentation, and team workflows. But what about blogs?

Unlike external blogs used for marketing or personal storytelling, Confluence blogs are built for teams. They help streamline communication, share timely updates, and keep everyone aligned.

📝 What Are Confluence Blogs?

Confluence blogs work differently from pages. Instead of being organized in a hierarchy, they appear chronologically, making them ideal for announcements, company news, and time-sensitive updates.

• Where to find them:
  If enabled by your Space Admin, you can access blogs from the left sidebar of a Confluence space.

Confluence blogs use the same editor as pages, allowing you to format text, embed images, and add macros—making your posts interactive and dynamic.

📄 Confluence Pages vs. Blogs: What’s the Difference?

Even though pages and blogs share many features, they serve different purposes:

• Pages follow a hierarchical structure, while blogs are sorted by date.
• Pages can use templates, whereas blogs are usually created from scratch.
• Pages are great for long-term documentation, while blogs are best for timely updates.

When to use a blog:

• Team updates, company news, or major announcements.
• Recurring posts like weekly digests or project retrospectives.
• Event summaries or lessons learned.

When to use a page:

• Policies, guides, or documentation that need long-term accessibility.

✍️ How to Create a Blog Post in Confluence

1. Navigate to the space where you want to create your post.
2. Find the Blog section in the left sidebar (if missing, check with your Space Admin).
3. Click the plus (+) icon next to the Blog section or select Create in the top navigation bar.
4. Choose Blog Post from the dropdown.
5. Add a title and start creating.

Formatting tips:

• Use headings, bullet points, and images for clarity.
• Consider adding macros like charts, progress bars, or timelines.
• Click Publish to share immediately or schedule for later.

🔄 Converting a Confluence Page into a Blog Post

Sometimes, a page works better as a blog—for example, if it contains time-sensitive information, an event recap, or an announcement.

How to convert a page to a blog:

1. Open the page you want to convert.
2. Click the Update button in the top-right corner.
3. Select Update as Blog from the dropdown.
4. Click Update—your page is now a blog post, keeping all comments and formatting intact.

🎨 Best Practices for Formatting Confluence Blogs

A well-structured blog is more engaging, easier to read, and visually appealing. Here’s how to improve yours:

• Craft clear, compelling titles – They should immediately tell the reader what to expect.
• Use background colors – Highlight key sections for better readability.
• Embed visuals – Images, icons, and charts make content easier to digest.
• Add status tags – Label updates as In Progress or Complete.
• Maintain a consistent style – Especially for recurring posts like weekly updates.

🚀 Take Your Blogs to the Next Level with Confluence Apps

Want to make your Confluence blogs even better? Atlassian Marketplace apps like Aura Content Formatting Macros and Karma can help you create visually stunning, easy-to-read blogs.

Aura – Make Your Blogs Stand Out

Aura is a top-rated content formatting app that transforms Confluence pages and blogs into polished, structured layouts.

Key features:

• Stylish dividers and collapsible sections for better readability.

• Dynamic status indicators to highlight project progress.

• Content cards to showcase key updates in a structured way.

And many more!

Karma – Free, Intuitive Blog Design

For those looking for a free and easy-to-use solution, Karma is a fantastic choice.

Key features:

• Drag and drop customization – No coding required.

• Pre-made templates – Create professional blogs effortlessly.

• Effortless formatting – Add icons, sections, and interactive elements.

📢 Why Confluence Blogs Matter ✅

Confluence blogs are an underrated tool for team communication, knowledge sharing, and transparency. Unlike static pages, blogs provide a time-stamped record of updates, making them ideal for company news, retrospectives, and project highlights.

By using good formatting, visuals, and apps like Aura and Karma, you can turn simple blogs into engaging content that keeps your team informed and aligned.

How do you use blogs in Confluence? Share your thoughts below!

[Stephen.Lugton]

Thanks @Patricia Modispacher _appanvil_ I've never used blogs in Confluence (mostly due to our recently-left-the-company CTO 'disapproving') but I did have fun playing with Karma last week

[Patricia Modispacher _appanvil_]

Thanks for your comment, @Stephen.Lugton ! 

I see. It's often like this: When you have a running system, you go with the flow. But Confluence has so many nice features, we should more often leave the comfort zone (says me, who used Confluence blogs first during research for this article) 😅

[John Funk]

Thanks @Patricia Modispacher _appanvil_  - very thorough and good guidance. Thanks for all of the screenshots!

[Patricia Modispacher _appanvil_]

Thank you so much, @John Funk - as always - for your kind words and acknowledgment 😊