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How are you all tracking which marketplace apps are actually being used?

David Day: Appcento

Here's something I've been sitting with: few months back someone asked me to pull a report on our Jira app usage and I realized, I have no idea what's actually being used in my org. We're paying for apps that might be gathering dust and I can't even tell which ones.

I dug around and found ECO-470 on Atlassian's feedback board (383 votes, open for over 4 years, Four years!). That's when I knew this wasn't just my problem.

So I've been exploring building a Forge app to solve it for myself first, honestly. Not because I think there's a market opportunity (though clearly there is), but because every Jira admin I talk to has the same story. We're all hacking together workarounds, emailing vendors, squinting at audit logs.

What are you all doing today to track app usage? I feel like we're all figuring this out the hard way. Would love to hear your approaches, even the messy ones.

Also interesting that Jira already had this on DC but cloud doesnt for some reason?

Accepted answers

All comments

Aaron Pavez _ServiceRocket_

Hi @David Day_ Appcento

Tracking will depend on the app. There is no 100% safe and easy way to do it.

Some apps are used in workflows, create new tabs, they work on a work item, etc.

So the tracking ATM will be per app.

For example, Script runner. It comes with a way to check the Behaviors running and the scripts globally. Anything running in a workflow, you will have to check the app KEY and see if its being used.

Same with JMWE. app key, API to check the workflow.

For other apps, check the vendor support page or ask them directly how to. They should have a way to.

Regards

Arkadiusz Wroblewski

Hi @David Day_ Appcento

This capability gap is tracked under ECO-985, ECO-315, and CLOUD-12134. Keep in mind that the App Usage for Jira feature often mentioned in these discussions is strictly for Data Center, not Cloud.

Because billing user counts and background API traffic don't reflect actual human adoption, the most reliable is to build an internal governance routine.

You'll want to ask vendors directly if their specific apps offer internal analytics, audit the app's configuration footprint (active fields, workflows, or scripts), and require regular usage validation from a designated business owner. Always review the vendor's data-retention rules and test in a sandbox before officially pulling the plug.

Best,

Arek 🤠

Tinker Fadoua

@David Day_ Appcento I think this would be a very good topic to discuss in the Marketplace App group. 😉

Best,

Fadoua

zoltanersek _outpostlabs_dev_

One thing I'd add is that "used" doesn't always mean "valuable." Some Marketplace apps are only touched by a handful of admins but are absolutely business-critical (think workflow extensions, automation, or security apps), while others may have lots of clicks but little real impact.

David Day: Appcento

makes sense that tracking is app-specific right now. If every vendor has their own way, there's no single pane of glass for admins like me.

David Day: Appcento

great point about "used" vs "valuable.", important distinction that any tool would need to account for. Not all usage is equal.

David Day: Appcento

thanks for pointing to these threads. I'll be following those. And your governance routine suggestion is solid, but it shouldn't have to be this manual in 2026.

David Day: Appcento

thanks, will do that

David Day: Appcento

Thanks everyone for the thoughtful responses, really appreciate the insights.

To answer the original question: right now I'm doing exactly what most of us are, hacking together workarounds, emailing vendors, and hoping someone has the data we need. Which is why I've been exploring building a Forge app to solve this for myself first. Nothing concrete yet, but the problem is real enough that I think it's worth pursuing.

If anyone here would be interested in beta testing or sharing feedback as I build something out, I'd love to connect. Happy to share what I learn along the way too.

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