Our Marketing Dept is looking to purchase AirTable and we would like them to use Jira.

Michael Galper

Our Marketing Dept is looking to purchase AirTable and we would like them to use Jira. We would like to try to get them to use Jira instead.  

I know Jira will work for them as far as worklflows are concerned, but they are also liking for Digital Asset management (DAM). 

 

below, is a high-level workflow and basic D.A.M features list which covers both project management and digital assets management…

 

Campaign Workflow

1. Request received from Stakeholder (Requestor)
2. Content Development (web or print)
   1. Draft Copy
   2. Design
   3. Marketing/CX Review
   4. Requestor/SME/Proofreading Review
3. Data Development (email campaign)
   1. Select Audience
   2. Create & Clean List
   3. Link to Creative
4. Prep for Deployment and/or build page in CMS
5. Deploy Campaign and/or Launch Web Material
6. Post Deployment/Implementation
   1. Evaluate Metrics
   2. Report on Results
   3. Walkthrough content replacement
   4. Integration with email clients

 

Digital Asset Management (DAM) features:

From an “access” view we’re interested in the features available for supporting various content including public (participants), internal sales (public/private), web site (embedded / gated), and internal (private).

 

Other types of content the team may be interested in discussing would include…

 

1. General Assets – photos, images, fonts? These can come from email Campaigns, Landing Pages, Microsites, Social Media, Webinars, etc.
2. Flyers for sales rep to share with prospects or clients via email, print, inMail, etc.
3. Web content – will it integrate with Optimizely asset manager?
4. PDF Forms/AIFs/Instructions downloadable and possibly assembled according to state, etc.
5. Sharing Templates/Content Blocks/components (?) from website to microsites, third party sites.
6. Survey style questionnaires
7. Gated content via password or form
8. Autogenerating between PM and DAM

Mark Segall

Hi @Michael Galper - You're correct that Jira can solve the workflow/tracking needs.  However, the DAM requirements would be a stretch given the closest thing Atlassian provides on that front is Confluence and even then, it would simply be pages with attachments.  However, I don't see airtable solving for those needs either. 

While I'm one of the biggest Atlassian fanboys out there, I'm also pragmatic when it comes to fitting the right tool for the job. Combined with capturing the specific needs of Marketing, I would also evaluate cross-functional needs... Does the Marketing team input/output need to integrate with other teams?  If the answer is NO, let them find a proper DAM (airTable is not that) as many also provide the activity tracking.  If the answer is YES, then I would seek out a DAM that meets their requirements and has native integrations with Jira. In a quick search of the Jira marketplace it looks like Brandfolder has an app.  Note - I only cite that as an example as I have no experience with the app or Brandfolder as a solution other than it being a top-10 option for DAM.