We are using the Cloud products, and while I keep finding server product answers to this online, they don't immediately seem workable in the Cloud versions.
So, my use case / ask is this: After a PR is merged and build process completes (or even if it doesn't), I'd like to get that Bitbucket build number displayed (and linked, ideally) in the corresponding Jira ticket.
I know the BB build number is available in some sense from this page (and others): https://support.atlassian.com/bitbucket-cloud/docs/variables-and-secrets/
See the second row of the table: BITBUCKET_BUILD_NUMBER
However, the custom field options I'm seeing in the Cloud version of Jira aren't obvious candidates for pulling this in, but I'm open to all options or ideas! 
Thanks for any suggestions!