The highest level url for a Jira account is something like companyname.atlassian.net. There are situations where you would want to change this address. Perhaps the company has changed name or branding, or the site has become cluttered with badly structured or archaic content and you want to abandon it. Is it possible to create a new high-level url like newcompany.atlassian.net with a fresh Jira environment that can exist in parallel with the old one for some period of time?
I wasn't involved in the original creation of the company account and sites, so I'm unsure of the relationship between urls and accounts.
Thanks, Greg