I’m trying to understand Atlassian’s upcoming data contribution changes for customers whose highest active plan is Premium. Atlassian says these changes take effect on August 17, 2026.
Based on the documentation, the default for Premium is:
Metadata: On
In-app data: Off
Atlassian also says:
Enterprise customers can opt out of metadata contribution, but
Free, Standard, and Premium customers cannot opt out of metadata contribution because it is always on.
That seems to mean a Premium customer may be able to opt out of in-app data contribution, but not metadata contribution, even though Atlassian says metadata can include content attributes, common patterns, search activity, Rovo Chat patterns, and certain custom configuration data.
If that reading is correct, I think a few points need clarification:
Is Enterprise really the only standard way to fully opt out of metadata contribution?
If a Premium customer disables all available in-app data contribution settings, what data can still be used under metadata contribution?
How broad is “metadata” in practice? Does it include search queries, workflow/status naming patterns, custom field patterns, Rovo Chat prompts/responses, and other admin/configuration-derived signals?
Are there any non-Enterprise exceptions (contractual, compliance-based, or policy-based) for customers who do not want their metadata used to improve apps and experiences for all customers?
The core concern is simple: if a Premium customer does not want Atlassian using either in-app data or metadata to improve apps and AI experiences for all customers, is there any path to do that without upgrading to Enterprise?
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