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Marketplace app pricing for app not tied to user functionality

Ivan Hanak
March 31, 2026

Hello there,

is there any alternative option how to make app "not free" (the app provides a business service - therefore is not free) while also not tying it up to user-count?

The application is a small utility for Jira - but should be used only by administrators and I simply can not see a large organisation with, say, 100k users paying their user count * 0.01 for this application.

As per current marketplace partner agreement, the "paid via vendor" is also not available for cloud nor connect apps - so this is not an option.

Thank you

2 answers

2 votes
Thorsten Letschert _Decadis AG_
Community Champion
March 31, 2026

Hey @Ivan Hanak,

While there might be additional options in the future, as of now, your app license tier always matches the parent product's tier. A common way to address this currently is to adjust the overall pricing accordingly if your target group of actual users is significantly smaller (here: admins only). However, this is sometimes not easy to convey to customers.

2 votes
Arkadiusz Wroblewski
Rising Star
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March 31, 2026

Hello @Ivan Hanak 

As of today, Theres no a general Jira Cloud Marketplace option for a listed app to be paid independently of the site/user tier.

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