5 Must-use templates for Marketing teams (from a Confluence Marketer!)

[#1]

Hi Confluence Community!

Last week we asked the community which teams at your companies use Confluence, and shared a bit about how our various teams at Atlassian use Confluence everyday.

This week, we thought it would be fun to share more insights into the types of work our teams do in Confluence —starting with my team, the Marketing team!

Us Marketers love a good template 😍 It helps us be more efficient in our work by taking out the guess work in formatting and helps us standardize our team’s outputs so that our stakeholders and collaborators can easily follow along and understand our process. In short, it helps us be better team players.

We do have some custom templates for specific internal processes, but generally speaking, the templates we use most often are straight from the template gallery available to all users! Here are our top five template picks for Marketers:

📝 Marketing Plan template: Create a comprehensive marketing strategy with this template. It helps you outline your objectives, target audience, and key performance indicators.

Why we love it: We use this template on a quarterly or bi-annual basis to plan and align on our overall Marketing strategy. It’s a great way to get all stakeholders aligned on our top priorities for the upcoming season.

🚀 Marketing Campaign template: Plan and execute your marketing campaigns effectively using this template. It allows you to track campaign details, timelines, and results.

Why we love it: Whether we’re planning a GTM launch, a brand campaign, or even a content launch, this template helps us plan and outline all of the different tactics and channels to make every campaign a success.

🏠 Message House template: Ensure consistent messaging across all channels with the Message House template. This tool helps you define your core messages and supporting points.

Why we love it: This is a PMM favorite! We use this template to work on everything from top-line brand messaging to feature-level messages for GTM launches.

📚 Content Strategy template: Develop a robust content strategy with this template. It guides you in planning, creating, and managing your content to align with your marketing goals.

Why we love it: With so many Marketers, there’s always a ton of content being created across the team. This template helps us align on a holistic content strategy to connect the dots across various workstreams.

Competitive Analysis template: Systematically evaluate your competitors by outlining their strengths, weaknesses, opportunities, and threats, enabling you to make informed strategic decisions.

Why we love it: Using a template for competitive analysis standardizes the way we evaluate various competitors and find areas of strengths and weaknesses to share out with our cross-functional teams. Having all of this information in Confluence makes it easy for our stakeholders to find and access when they need it too!

Which templates do you use the most? Let us know in the comments 👇

[Amanda Barber]

These look great for marketing teams, thanks for sharing @Ellie Kulick! 

[John Funk]

Awesome templates - Thanks!

[Vronik]

Amazing and very useful templates, thanks

[Fabio Racobaldo _Herzum_]

Thanks for those templates

[vikram]

Very useful templates thanks for sharing @Ellie Kulick 

[JonesCarol]

The campaign planning template has been a game-changer for my team. It keeps everything structured, and we no longer lose track of key deadlines or project details. Huge time-saver.

I’ve found these templates really useful for brainstorming content ideas and organizing campaign plans. The marketing plan template is a lifesaver when trying to align the whole team. I also used the project plan template to outline tasks for our Kickstarter page, making sure deadlines and responsibilities were clear. It's a great way to keep everything structured without getting lost in scattered notes and emails.