custom reports like Alexander described better above are available for Jira Service Management next-gen projects.
Is there any possibility your next-gen is a Software project?
This would explain why custom reports are not visible to you.
Verified it is a software project, but not a Service Management project AND verified it is next-gen then you have options for Agile Reporting using this link:
In case the Reports are not available make sure you enable them upfront in "Project settings" >> "Features" >> "Reports"
Are you an admin on your next-gen project?
To create a custom report:
Hey there Cloud Community members! We’re excited to give you the first glimpse of the new home for business teams on Jira — Jira Work Management. Jira Work Management is the next generation of J...
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