Another way that would give you more control over formatting and included content is to use Intelligent Reports. It can export the issues into a word template that you design in Word itself, and you can use the point and click interface to choose which JIRA data goes where in the document.
Better PDF Exporter for Jira (which is the new name of JIRA PDF View Plugin) absolutely display images, either when being inline in a field like Description or Environment or when just being a simple attachment.
See a lot of examples here: https://midori-global.com/products/better-pdf-exporter-for-jira/server/template-gallery
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