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Hubspot support for Insights!

I'm wondering the timeline for JIRA Product Discovery to support Hubspot for idea insights? 

Specifically, it's to fulfill a use case similar to this one for Salesforce:

This is becoming a blocker for us, as this data is critical to our overall end-to-end prioritization process. I'd much rather stick with Product Discovery than churn to another tool. But, these insights are key!


P.S. I'd also welcome suggestions of workarounds - we've started to consider things like trying to use Zapier, or even just creating a normal JIRA project for our input ideas, and just using Product Discovery for roadmap management. Unfortunately, so far, these all seem like too much overhead. But, maybe someone else has figured it out?



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Tanguy Crusson
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
Oct 02, 2023

Hi Rob,

What were you hoping to achieve in Jira Product Discovery with HubSpot?

To be honest his is not on the roadmap for the moment - the main reason is lack of demand for now (which plays a big part in how we prioritize): we only had 4 requests about this so far including yours. 

Like Pablo Botas likes this

Bummer! We're looking for a very similar set of Capabilities you show off in your salesforce CRM integration. Bringing in Deal & Account level attributes, to perform prioritization based on & keep track of customer requests at an account level (e.g. filter to account name in JIRA product discovery, to see all of their requests)

Based on what you show off with the Salesforce integration here:

I brought Product Discovery into my last org as well during beta, which is also a Hubspot shop.

Hi @Tanguy Crusson -

Bummer! We're focused on being able to bring in Hubspot object metadata (e.g. Deal $$$ size, details from the Account object), to use for prioritization.

Very similar to the use case shown in the earlier demo you completed leveraging Salesforce in November of last year (

This will also help us to look at all the ideas submitted by a single account. With over 500 different customers, manually managing a picklist of account names is not very feasible.

Does this clarify?

Like Amy Marcowich likes this
Tanguy Crusson
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
Oct 04, 2023

Thanks for the feedback Rob. It makes complete sense. 

For tagging customers on ideas, we're currently looking at another solution which is to leverage the "Customer/Organization" fields from Jira Service Management - which can (or will) be synced with Salesforce (and I believe - could be wrong, need to check - HubSpot)

Like Steffen Opel _Utoolity_ likes this

We have a similar need here. It's important to be able to do this. Alternatively, is there a way to import such data into a Discovery from a CSV?

For instance having a list of Discovery ideas (ID or link or similar) and having total deal values or volume or similar entity. Also it'd be ideal to have for instance a list of customers requesting each idea.

We are currently doing this manually and it's not great to say the least.

Like Rob Parrish likes this

Any ideas for workarounds?

Like Rob Parrish likes this

I haven't figured out any approaches for a work around yet. Will ping back here if we figure out one.

Like Pablo Botas likes this

We would love that as well.

We have customer meetings logged in Hubspot.

This is our source then for feedback & insights. 

Like Rob Parrish likes this
Adam Salow
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Nov 10, 2023 • edited

We would also like this.

Specifically, it would be great if we could connect a Hubspot deal as an insight and pull from it certain values such as customer name, deal size, etc that would show as fields in the idea and contribute to it's prioritization. 

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